Characteristics of the Postmodern Horror Film

Characteristics of the Postmodern Horror Film In our world today, box offices are flooded with giddy teenagers seeking a thrill from horror movies. Horror movies date back all the way to the 1890’s so what is it exactly that keeps viewers wanting more? According to Isabel Cristina Pinedo, there are four key elements to the success of the contemporary horror film. Today’s successful films constitute a violent disruption of the everyday world, transgress and violate boundaries, throw into question the validity of rationality, and repudiate narrative closure.The movie Final Destination (2000) is a more recent horror film that consists of three out of four of Pinedo’s elements. While the movie does not apply to all four elements, the characteristics of the three present are strong enough to allow the film to still be considered a horror film. Final Destination is loaded with scare tactics that closely resemble the characteristics described by Pinedo. The film is base d off of a series of deaths that are unexplainable and unpredictable, matching the first element of characteristics of the postmodern horror, â€Å"horror constitutes a violent disruption of the everyday world† (Pinedo 17).More specifically relating to this element are the mysterious tragedies that take place throughout Final Destination. In this film death comes at random times violating â€Å"our assumption that we live in a predictable, routinized world by demonstrating that we live in a minefield† (18). Death is just that, a minefield. The characters feel they have no control over their lives because while Alex, the main character, figures out that there is an order to these deaths, nobody is certain exactly when their time will come. Also contributing to the students’ constant fear is the way the deaths are occurring.One boy, Todd slips in the bathroom and is accidentally hung from the shower clothesline, another girl, Terry, is hit in the middle of town by a speeding bus, and a teacher is killed from an unlikely house explosion. All three deaths treat â€Å"violence as a constituent element of everyday life† (18). The incidents occur in ordinary settings involving items typically used on a daily basis, creating fear that one cannot escape. Not only are the deaths strange, they are extremely violent and gory. Pinedo states, â€Å"the disruption takes the form of physical violence against the body† (18).Blood is prominent in the death scenes as well as mutilation of the bodies with the use of sharp objects, knives, electrocution, and hanging. Pinedo’s idea that death can happen anywhere does not lack in this movie and the realistic gore provides more evidence to support the idea that this film is without a doubt, a horror film. In horror films, confusion is a great way to create even more fear. The deaths in Final Destination are dramatic and in our world unheard of and fall right into place when exploring Pinedoâ €™s characteristics of recreational terror.The way these deaths happen â€Å"[throw] into question the validity of rationality† (17). The concept of irrationality is Pinedo’s third element and is huge in her eyes. She claims â€Å"characters who survive must come to terms not only with the irrationality of the situation but also with their own ability to be as single-mindedly destructive as the monster† (24). Final Destination begins with Alex and his classmates boarding a plane for a school trip however, that trip is short-lived due to a fatal explosion that oddly enough, Alex had already seen in a terrifying premonition.Alex’s premonition makes little to no sense but he chooses to believe it and is able to cheat death. This is just as Pinedo explains. The rationality of Alex’s world is gone and his premonition leaves him to wonder what is true in his life. The other characters throughout the movie continue to think Alex is crazy for having th ese ideas that death is following them. They â€Å"insist upon rational explanations in the face of evidence that does not lend itself to rationality [and] are destined to become victims of the monster† (24).Throughout the movie Alex makes it very clear that he believes there is a specific time and place for each character’s death. Alex does not doubt himself or his premonition once and is able to remain alive until the end of the film. This is just what Pinedo means when she claims â€Å"the ones that survive necessarily suspend their rational presuppositions and trust their gut instinct† (24). There may be a more realistic explanation for these deaths or, there may be no explanation at all but one thing is for sure: the characters who choose to not believe anything at all is happening, are dead by the end of the movie.In this film Alex would be considered the protagonist or the hero. When discussing the hero, Pinedo claims, â€Å"postmodern horror compels its hero†¦to rely on intuition; it requires [the protagonist and the monster] to be both violent and to trust their gut instincts† (25). Alex fights hard to get the others to believe in his original premonition as he tries to stop the order in which it will come. He figures out who is next on the list and uses all power to save the remaining students. Generally speaking, the most important part of a horror film is the ending.Viewers wait on the edge of their seats in fear that the protagonist will not prevail. However according to Pinedo’s fourth element of postmodern horror, it â€Å"repudiates narrative closure† meaning that â€Å"the film may come to an end, but it is open ending† (29). Throughout Final Destination viewers watch Alex try to solve the mystery of death. At one point in the movie, Alex and his friend visit their late classmate Todd where a mortician tells them â€Å"in death there are no accidents, no coincidences, no mishaps, and no es capes†¦we’re all just a mouse that a cat has by the tail. Alex is certain that now that he knows death has a plan, he will be able to solve the pattern within his high school. Although, by the end of the movie, there is still no resolution. Death continues to seek prey and â€Å"we are left with this open ending, unable to determine where the nightmare begins or ends, or whether it ends at all† (33). Alex cheats death one more time and the remaining students are finally able to take their trip to Paris but in the final scene of the movie a hotel sign swings down and comes right for Alex’s head. The audience never does find out whether or not Alex survived or if death is stopped.Pinedo is right on target with this element and this horror film almost identically matches her characteristics. Violence is a concept easily recognizable in this film, however, does not seem to directly follow what Pinedo describes as â€Å"horror transgresses and violates boundari es† (17) where she goes into depth about the importance of a specific monster. Pinedo states â€Å"the monster violates the boundaries of the body in a two-fold manner: through the use of violence against other bodies†¦and through the disruptive qualities of its own body† (21).In Final Destination the monster is unexplainable. The â€Å"monster†, death, does use violence against other bodies by murdering the students in very violent manners although it does not disrupt through the use of its own body. The feared â€Å"monster† in Final Destination does not come in a physical form thus creating a more complex mystery for the characters without harming itself. Another point Pinedo makes is that â€Å"it is only when the monster is truly dead and subject to decay that it ceases to threaten the social order† (22).Because death is the monster in this movie and is not an animate object, it is unable to be subject to decay. Alex discovers that if the order of death is disturbed, the pattern will be rearranged and he who cheated death is placed at the end of the list instead. He seems to have accomplished total destruction of the â€Å"monster† by solving its mysterious death pattern however, alive or dead, it is impossible to avoid threat to the social order thus proving Pinedo’s point incorrect in this case.In classical horror films an audience got a little scare yet left the theater with the comfort of a closed ending. As discussed in Pinedo’s fourth element of postmodern horror, movies today leave their viewers wondering what will happen next. Perhaps the fourth element is the most important because it is what follows the audience into their everyday lives. A successful horror film gives the viewer a chilling fright and then leaves an impact on their life after the final scene.It is those movies that leave us afraid to look under the bed, afraid to walk alone at night, or afraid of certain sounds and imag es. Pinedo does an excellent job of going into detail about well-done modern horror films. Although, Final Destination does follow Pinedo’s characteristics and leaves viewers with one agonizing question: Can you cheat death? Works Cited Final Destination. James Wong. New Line Cinema, 2000. Film. Pinedo, Isabel Cristina. Recreational Terror. Albany: State U of New York P, 1997. Print.

Boost Juice Essay

Background Boost Juice Bars (Boost, 2014) is an Australian food and beverage brand, which was formed in 2000 with the first store located in the capital city in the South part of Australia- Adelaide. This food and beverage business has been done well since the business has been expanded globally in Asia, Europe, and Russia and even in Middle East. Unfortunately, Boost Juice Bars stopped part of business in New Zealand in 2006 after the franchiser due to liquidation. The stores in New Zealand are sold to Tank Juice. After a year reflection, Boost Juice Bars signed an agreement to re-start the brand in the UK. Nestlà © began a range of fruit smoothies in co-operating with Boost Juice Bars since 2008 as so to expand internationally. From this time onward until July 2009, there have been stores operating in Australia, and some places in Asia. The Franchising contracts have been confirmed in Asia and Europe as part of a global expansion plan. Following by the next  four years, Boost Juice got into a franchise agreement for providing the major supply to the whole India. By the end of 2013, the company had expanded into South America and some places in Asia. Literature Review The marketing strategy (Lusch, 1987) is collected from market research and product mix, in order to maximize the largest profit and maintain the stability of the business. The marketing strategy is basic cornerstone of a marketing plan. The marketing plan (Lusch, 1987) focuses on the idea of innovation by using brand new marketing mix to target the potential customers in the market. Most competitors are vending alike products. Between Competitors have strong competitions. One of the key competences is the innovative idea about new juice. The image of Boost Juice is the design of creating fresh, juvenile and healthy theme, so as to tempt more young people. Competitor may duplicate Boost Juice Bar’s goods and plan; however, the royalty of brand is important. Even if Boost Juice Bar is glad with its present marketing campaign to hold its customers for instance the Vibe club program which the purchaser could obtain a cup of free of charge drink on their birthday. It is intelligent to make sure if customers have less interest in Boost Juice or their awareness regarding to the weak brand image. The life cycle in different stage or timeline is necessary to estimate the correct marketing mix to strengthen some customer’s insight. It is necessary to ensure to stay in customer’s mind. Boost Juice Bar has a youthful and health picture, the market segment set on the young generation. Unfortunately, it is prudent to go back over its market segments. Inspecting the possibility on attraction from people age 18 until 25 is the most significant, as this group of people far more concerned their health and nutrition, in order to have a longer life expectancy. Young people sometimes are fascinated because of Boost cup’s design and even Vibe club Program (Boost Juice, 2014). Yet, fully grown customers tend to consider more on royalty of products whether benefits can be gained. Fresh and nutrition can offer vital benefit for body. Executive Summary The advertising and promotion are fundamental with product differentiation. Modernization is a key strategy that Boost Juice should across into its cup’s design and marketing promotion. Boost utilized a brand new method to connect fresh squeezed juice and nutrition together for the young generation. For the young people, they prefer to try new and special product; boost Juice has done excellence. Luckily until now, Boost has been using the same type of marketing tools more than five years, including publicity, media coverage and interactive website to represent the brand. One of the potential troubles of Boost Juice Bar may be facing is its old marketing message to its target audience or customers. This is the main issue if customers still have strong tackiness to stick the old message to Boost Juice Bar’s brand. Hence, Boost Juice Bar re-think about its goal customers. Boost also re-plans its marketing tools to the objective customers. However now, Boost is necessary to pay more attentions by using a popular marketing method, known as E- Marketing, such as Facebook and Twitters. The social media have been acting a considerable function in many companies, including small and large firms. The marketing mix is now very useful for understanding Boost Juice’s target customer, young generations. Product Range According to the survey I collected in a store at Macquarie Shopping Centre, the products of Boost Juice Bar mainly focus on health and nutrition. The following categories are the product range. 1. Smooth – Low fat smoothies. 2. Juice – squeeze from fresh fruit. 3. Complementary Product – healthy snacks (Fresh yoghurt and muesli bar). 4. Product in supermarket – juice, frozen yoghurt, and ready- to- eat snack (such as Low fat crunchy) Situation Analysis International Environment Analysis The main purpose of Boost doing this analysis is to figure out the flaw and and strength. Boost Juice Bar has established a questionnaire on its website to find out the acumen and insight factors, in order to maximise the profit. Marketing Situation When started the investment of Boost Juice Bar (Boost Juice, 2014), the founder and Managing Director Janine Allis targets an innovative way of offering juice in the Australian market. The new kind of juice bars have to be unlike from the long-established grocery store style juice, as well as the idea of juice bars in the US existed for more than 15 years. Earlier than Boost Juice existed, there were over 2000 juice bars in the US. Janine had an insight to believe that Boost Juice would have the capacity to have more than 500 branches. According to an interview with one of the store managers of Macquarie Shopping, since 2000, Boost Juice Bar was the only one brand that had the most and biggest expansion in Australia. Boost has had around 90 stores in 2004. At the same year they qualified the number 2 leading brand VIV A Juice, which means keeping the fresh and good quality fruits. After the combination in 2000, Boost had total about 124 stores. Nowadays, Boost Juice Bar has further 300 stores worldwide. Boost Juice Bar is successful on its inventive concepts with healthy and good taste. The fruits are squeezed into juice and smoothie for being a particular product. The original and normal styles of red and green colour give customer the thought of the product which is good for health. This is very strong brand recognition. Positive and energetic staffs serve the juice with bright smile; even speak out customer’s name loudly. These can force Boost to be particular with the other competitors. The product and sales are vastly generated to form a young and create active mood to attract younger. Aside from the customer’s royalty program (Boost Juice, 2104), Vibe Club card can keep hold as many as customers Boost can, for instance the members of Vibe club card could get a cup of unpaid drink on their birthdays. Management Situation Before the development of Boost Juice, Janine Allis was a Journalist; the work experience offered precious acquaintance on business practice, in particular management. Moreover, her husband, Jeff Allis worked in a radio station that a platform enables Janine to have better understanding on Boost’s target audiences. The background of Jeff has in radio industry enables them to use marketing tools for promotion (WR,1956). Boost Juice acquired VIV A Juice Bar in 2004, they employed VIVA Juice Bar’s creator Simon McNamarra being CEO, from another juice industry (Boost Juice, 2014). An extra factor could not be uncared is franchise system for expanding its stores. The franchising system allowed Boost to enlarge at a relative small cost whereas franchisees had to invest for installation for each shop. Actually, this helped Boost with the economic stress; meanwhile the joint fee of each shop has to shell out to the head office each year so that Boost has earnings by supply the material and charge shops from administration fees. This is a steady capital from the head office that could pay out on the promotion and advertising. Branding Branding position The theme of Boost Juice Bar was healthy and nutrition food (Boost Juice, 2014), provided to customers. Boost has to deliver this message to people that health is very important now. The mainly focus is not only taste and healthy drink, but also forms an active and fresh image. By various campaign, included off-lines or even online through the entire year, Boost Juice received strong attentiveness in the public such as Poster and advertisement on TV. External Environment Analysis In fact, the old juice industry has been at the maturity stage, since many juice shops had to convent into grocery stores for stay alive. Even though Boost created innovative idea of healthy juice drinks, happened from its first shop in south side of Australia- Adelaide, the smoothies juice bar are about to arrive at the stage of maturity. The external situation analysis concerned the external opportunity and threats that might influence the juice business. The threats included changing in society, demography and culture, change in economy and technology, competitor’s activities, and rule and regulatory. For the time being, the direct competitors of Boost have less action against to its market share. Actually, competitors could duplicate any of Boost’s products, but they are not enough to handle Boost Juice’s branding positioning. The problems may be arisen from the main location in the business areas that the district of Boost Juice’s retail shop could not attain. This provides an opportunity for the small competitors. For the change influence in cultural and society, people are far more anxiety on their health, they care about the amount of nutrition. SWOT Analysis Strengths: 1. Product’s development. 2. Strong spotlight on promotion (advertising campaign) 3. High customer royalty 4. Innovations 5. well-built ability to link with customers Weaknesses: 1. Heavy concentrate on promotional activities lead to high marketing cost 2. Sales decline obviously in winter time 3. Lack of further development in product in recent year Opportunity: 1. Without robust competitors directly 2. Health conscious Threats: 1. Many roundabout competitors started selling smoothies products. 2. Customers may have less interest over the time changed. Marketing Segmentation According to the survey I collected from Macquarie Shopping Centre store, there are some possibilities of target customers of Boost Juice, including regular households market, young, teenager, and healthy diet eaters. Boost need to analyse and develop products to meet the stratification from various customers’s needs and wants. Housewives in regular household market purchase juice for their families weekly or monthly. The juice product is necessary to be healthy, high in vitamin and fresh for the family. For the young people with age approximately between from 18 until 25, some of them prefer good-looking packaging to meet their idea that â€Å"perfect and exciting eat†. Some of them would begin to think of relatively healthy way, which is supportive to their bodies. The cup’s design of Boost is completely fit for those two above types of people. For teenager with age between 15 and 18, they expected the juice drink not just tasty but also fun and attractive. They are likely to buy the prestige other than the actual product. The good taste smoothies drink and nice-looking package of product is the important keys to this group of customers. For healthy diet eaters, they would look  deeply to the ingredients of products. They will look at the quality of product more than the design and appearance of the product. Marketing Objectives The marketing objectives are integrating marketing communication campaign, the marketing objectives of Boost Juice Bars could are target customers with aged between 25 and 35, which has higher ability of income to consume better quality products, as well as engage with new customer and retain the current ones by the social network. Strategies The marketing schedule of Boost consisted promotion and advertising, braining new ideas regularly, and seeking new customers through interactive program to connect with customers. Marketing Mix Marketing Mix is about what to use unlike marketing tools to meet the goal (WR, 1956). Normally, Marketing Mix is the mix of 4Ps (Lee, 2009). 4Ps are about the features of products; Price is how to set up the price strategy; promotion, such as advertising and public relationship; and place such as locations which is very critical in retail business. Product differentiation was very significant (WR, 1956), so innovative needs can be frequently carried out. Those factors were fraction of a general scheme of competitiveness. Being the most accepted smoothies in the market for over 11 years, customers who love trying new things; innovation could hold customers. In order to create a centre of attention of the new age level of customers from 24-35, TV commercial is significant to make awareness to people. The alternative factor is social Network, such as Facebook. None of people deny such social media became the most popular marketing tool for companies to interact with their target audien ces. Boost Juice should post more posts on Facebook and uploading up the â€Å"Today’s specials† on Twitter account. By not only utilizing those as a stage to keep contact with customers, but Boost also update customer’s needs for improvement. Boost’s target market are chiefly young people within 15 and 25, the rate of using social media is extremely high. The cost should be demonstrated effectively by using free media source, such as Facebook’s Page and writing blog. One of  the 4Ps – place, this can also be location. As mention before, Boosts are mostly residing in the high quantity of customers in business areas. These absolutely make attention more on customers; however, the cost of problem is very high. Hence, this do not fulfill as many customer’s wishes as possible. The potential approach in the place is special designon public transport, such as mini bus and taxi, which is like concept to Munch Lunch Van. Customers have to give a call for service in advance. The mobile van can go to the place where shop is not nearby. Doing the juice business, Boost should treat each product’s price as a standard. A price cut may cause low quality for ensuring the quality of product offered. On the other hand, the cause of Boost Juice has pretty high proportion of marketing expenditure and leasing cost. Hence, Boost tried to provide more benefits to customers. For example, free drink to allocate on street for promotion. The price discount could be offered in the alterative way. Something like buy 2 gets 1 free or jumbo size can enlarge the sales for profit margin. Product Differentiation and the Product Life Cycle In a market, there are many companies are all making related products; product differentiation is a real approach to analyse (WR, 1956). Refer to an academic journal (GS, 1981), extensive reference have been made; Armstrong, Brown and Adam had pointed out references detailed points. The product life cycle illustrates the alteration of a product from development and popularity, follow by maturity and even decline (GS, 1981). Boost illustrates the outlook of its business through product life cycle, in order to keep the position in the market and maximise the profit. The 4Ps comprise (Internal Marketing, 2004) the Product to understand product’s special and exclusive features, Price is referring to pricing plan), Promotion is about how to let people know the product, such as advertising and public relation, and Place is about distribution that the quality product allocated to different branches. The branch with more customers should have more sources to produce more products. Measures of Success According to an interview with a brand manager, the marketing research company called ACNielsen, which has been working in the area of media, entertainment, finance, and hospitality, revealed Boost Juice operated  several countries and served variety of industries, adjust Boost’s needs to measure its marketing outcome. The professional research of companies provided definite view of what is going to be happened. It has a leading of role in sharing of information in TV commercial. The methods of collecting data consisted retail forecast, consumer panels, and marketing investigate. Also common work included merchandising in goods, modeling and analytics, decision marking, and merchandising goods. Recommendation Social media is now being a new marketing tool to hold with customers preferably. Boost Juice maintain innovation as the main type of competence. A qualitative study is necessary to move toward with Boost Juice that the audience is necessary to recognize the right view. Conclusion For being successful, Boost Juice can not be described as lucky. When it comes to the founder Janine Allis’ passion in providing healthy and nutritious drink to this country, she is smart to target on the brand positioning to the right target customers by using the correct marketing tools. In overall, Boost is still having large room for growing, unfortunately, over the time passed by, the external environment, such as target customers are changing. Parts of fans have already become mature. Boost Juice Bar have to be more innovative deal with the problem of market change to preserve existing customers and attract more new customers. Reference Boost Juice, 2014, < http://www.boostjuice.com.au/> GS Day, 1981, â€Å"The product life cycle: analysis and applications issues.† The Journal of Marketing, vol.45, no.4 Internal Marketing website, 2004, Lee Goi, Chai, 2009, â€Å"A Review of Marketing Mix: 4Ps or More?† International Journal of Marketing Studies, vol.1, no.1 Lusch, R.F., and V.N. Lusch, 1987, Principles of Marketing, Kent Publishing Company, Boston, Massachusetts WR Smith, 1956, â€Å"Product differentiation and market segmentation as alternative marketing strategies.† The Journal of Marketing, vol.21, no.1

Security issues in delivering infrastructure as a service in cloud Literature review

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In Fighting Obesity, are Calories, Carbohydrates or Fat Grams the Research Paper

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Insurance Going Web-Based - Research Paper Example This research paper aims to describe web based insurance that is faced with many problems that will take time before it can match other internet services like internet banking. Though there are benefits of a company moving towards web based insurance, the problems are still many. The first problem is the lack of customers’ willingness to purchase and handle their insurance issues over the internet. The second problem is the fact that insurance companies and firms will always go on to design their own internet products and services unique to their company and will not corporate in the field. The third problem is that the internet is particularly suitable for products where contact with the company is more frequent. The fourth problem is that little knowledge exists in web based insurance as compared to other internet services like internet banking. The fifth problem is that, it is very difficult to standardize claims settlement for example, as this involves a lot of decision ma king. Looking at the above issues we can conclude that web based insurance is something difficult as insurance is different from other services that are offered online. However, the researcher also discusses several benefits of web-based insurance. It can be concluded that there exist many problems in insurance going web based from the manual method. The many complexities in insurance products make it difficult to implement it. There are a few benefits that can be identified but the problems are still many and difficult to solve.

Performance management of IBM Research Paper Example | Topics and Well Written Essays - 3750 words

Performance management of IBM - Research Paper Example In the last part, the study will recommend a strategic plan which is expected to fill up the loopholes in existing performance management system in IBM. Table of Contents Table of Contents 3 Introduction 4 Profile of IBM 4 Performance Management Processes 6 Performance Evaluation Criteria 8 Methods of Measuring Organization’s Performance 10 Rewards/Compensation 13 Poor Performance & Strategic Plan to Improve the Performance 15 Conclusion 18 Introduction Key purpose of report is to identify the existing performance management system in IBM or International Business Machines Corporation which is a renowned multinational technology and computer manufacturing organization. After identifying the existing performance management system in IBM, the study will try to analyze the system critically and based on the analysis, the researcher will prepare a strategic plan to improve the existing performance management system of the company. The researcher has no scope to apply quantitative research method due to unavailability of primary data hence the researcher has used qualitative research methodology accompanied by accessing data from peer reviewed printed journals, online articles, company website etc and then analyze the data. The researcher has divided this paper in different parts, Part 1- this section will try to shed light on business profile of IBM, Part 2- this section will discuss existing performance management system in IBM, Part 3- the section will try to understand the performance management techniques in the organization, Part 4- this section will critically analyze the efficiency of different performance management manner in generalized manner, Part 5- this section will try rationalize the non-linear and asymmetric relationship between reward system and performance, Part 6- this portion will try to diagnose the causes behind poor performance in IBM and recommend a strategic plan to improve it. Profile of IBM The researcher has selected IBM as the st udy organization in the paper and there are enough rationales behind the selection of IBM as the sample organization. International Business Machines Corporation or IBM is a multinational computing, technology and consulting company which has strong historical presence in the field of modern day computing and technology industry. The company is headquartered at Armonk, New York, U.S.A and established by Charles Ranlett Flint during the year 1911. Interesting fact is that, in the initial years, IBM was not a single company rather they were the merger of three companies such as tabulating machine company, computing Scale Company and international time recording company. However, in 1924, the trio companies have decided to change its name from CTR or Computing Tabulating Recording Company to IBM (International Business Machines Corporation, 2012). IBM maintains a broad range of product portfolio such as hardware, computer parts, software packages, statistical software packages, consult ing solution, business process outsourcing solutions, technology integration in tailor made fashion for clients. Major competitors for the company include industry heavyweights such as Hewlett Packard, Xerox, Microsoft, Toshiba, Accenture, Dell etc (Yahoo Finance, 2012). Tushman-O-Reilly Congruence Model can be used to understand the complexity of the business of IBM. Figure: Congruence Model

Salling & Sales Management Essay Example | Topics and Well Written Essays - 500 words

Salling & Sales Management - Essay Example Thus, having an iPad ensures more than just convenience of having both smartphone and laptop in a one-unit package. It also ensures convenient features that are combined together and are remarkably present in smartphone and laptop. This makes iPad as an amazing technology and a perfect work of technological innovation to meet the demand for comfort, flexibility and satisfaction in a world where business and communication are revolving around and connecting the lives of people. 2. What is the difference of iPad from smartphones and laptops? Features wise, there can be no difference when it comes to what iPad can do and smartphones and laptops individually. However, what is amazing about iPad is its ability to do all the things that smartphones and laptops can possibly do. Section 2. After sales and customer follow up After closing a sale, the relationship between the seller and customer does not end because the job of a salesperson does not end after money has been exchanged and contr acts have been signed. In fact, follow up with the customers is necessary after a sale so as to build the relationship. It is important to regard prospects that a seller has won over as new friends by keeping in touch with them on a regular basis. What is the good thing about in making this is that a sales person is making a wide network of contacts with people who can give their trust and confidence on him.

Everyman-a Medieval Play Review Essay Example for Free

Everyman-a Medieval Play Review Essay Summary Everyman is a play which was written to express the importance of morality, to whoever read it or experienced it being performed on stage. Some scholars say that it was written sometime in the late 1400’s, while others insist that it is a translation of a Flemish work called â€Å"Elckerlijc†, which was written by Peter van Diest in 1495. Everyman is an allegory play which is heavily based upon Christian religious perspectives; also it is resoundingly similar to the Christian belief of the resurrection of Christ, and his ascension into Heaven, after the crucifixion. The first act of Everyman, opens with a prologue which takes on the form of a messenger, telling the audience about the fate which is to come to Everyman. The messenger goes on to tell the audience that eventually God will call upon all of humanity to stand before him, and give account of their works which they had wrought in life. The next part of the play is God calling upon Death, to go and bring Everyman to stand before him. God commands Death to go and bring Everyman before him, so that he may give account of his own misdeeds that he has wrought in life. So Death goes and finds Everyman, and tells him that his time has come. Everyman then attempts to bribe Death with a thousand pounds, but Death refuses. However, he states that he will allow Everyman to bring someone with him, so that he does not have to face his judgment alone. Everyman first goes to Fellowship, whom represents friends and companions; and asks him to accompany him to go and stand before the judgment God. Fellowship, whom had promised to stand besides Everyman through whatever may come; tells Everyman that he will not go with him to the grave, because he fears Death and the judgment of God. Everyman is heartbroken, but then goes on to the next in line. Everyman then goes to Kindred and Cousin, which are supposed to represent family and kin; but they too tell him that they will not accompany him on his way to the grave. Thirdly, Everyman turns to Goods, which represents material possessions; nonetheless she also states that she will not go with Everyman to his final judgment. Everyman is very concerned by this point, and so he turns to Good Deeds for companionship. Good Deeds states that she will go with Everyman to face his judgment with him; but unfortunately she lacks the strength for such a journey, because Everyman  has neglected her throughout his life. Good Deeds tells Everyman that he must then go before her sister, Knowledge; for she will know the way in which Good Deeds may regain strength. Upon meeting Knowledge, she tells Everyman that he must go before Confession; and there Everyman confesses his sins. Afterward, Confession gives Everyman a â€Å"jewel† called Penance; which cleanses Everyman of his sins, so that he may stand before God and not be in jeopardy of damnation. With his confession behind him, Good Deeds regains his strength, and is ready to accompany Everyman to the grave. Knowledge then tells Everyman to gather together his attributes of life: Beauty, Strength, Discretion, and Five Wits; so that they too may accompany him to his reckoning with God. But when Everyman gathers them together, they tell him that they will not go with him to the grave; essentially because they are all characteristics of youth, which are all now fleeting from him, as he has the end of life. With that, Knowledge, and Good Deeds accompany Everyman to his final reckoning with God. There enters the character Angel; Knowledge then attests to Angel that Everyman was a good and just person, and in the end, he confessed his sins before God. Then Everyman and Good Deeds go down into the grave, and thus make their way to stand before God in the final judgment of Everyman. Fundamentally, this play ends with the character, Doctor, stating that all accept Good Deeds and Knowledge will all flee from a person, when they go before God for their final judgment. *** Issues in Raised in Key Resources There are several key issues which were raised by the scholars that wrote the major resources which I used to write this report. This play has received a moderate amount of popularity over the past near 500 years; and now today there are some scholars and researchers whom are exceptionally critical, both positively and negatively, of the details as to how it was written. One criticism of note would have to be one which was voiced by Thomas F van Laan. In referring to the general premise of Everyman, he contends of the writer that â€Å"His speech is essentially negative; he focuses solely on the inevitability of death and the destructiveness of sin†. Simply put, Mr. van Laan is stating that at first, the sole purpose of this work appears to emphasize specifically on death and how mankind should feel only sorrow for anything that they do, which goes against the teachings of Christianity. Another criticism of this work which Mr. van Laan refers to is the point in the beginning when God first speaks. Mr. Van Laan states: â€Å"Gods words are wholly negative in force, implying only the difficulty to come, omitting any indication of hope for mankind†. Mr.  van Laan is voicing this criticism on the opening section of the play, fundamentally about how he considers Gods words to be too negative in their approach. In expressing this condemnation, Mr. van Laan is adamant about his beliefs that God would probably not be so disconcerting in his approach to dealing with mankind. However not all that Mr. van Laan has to say about Everyman is negative in nature. He goes on to shed light on the allegory nature of the play, and how this lends credence to its being a unique, legitimate work of theater. He contends that â€Å"The first movement, is a falling action, which traces Everyman’s’ decline in fortune. This shatters the apparent serenity of his life, to the depth of his despair†¦fallowed by the second movement, a rising action, which carries him from this nadir unto his final salvation†¦which is symbolized by the words of the welcoming Angel†. It is my belief, that essentially what Mr. van Laan is stating, is that by using actual characters to personify the specific aspects of human nature; the persona of the play becomes a two-fold endeavor. Firstly, by the characters being literal representations of human qualities; they achieve a form of realism, which is normally only conveyed through the use of spoken dialog. Secondly, the movement’s themselves-transpiring from a state of utter despair, to a state of harmonious bliss; is not only characteristic of all great works of drama, but also of life itself. Throughout Mr. van Laan’s review of Everyman, he states his opinion that by the author using characters to represent the individual aspects of human identity; the play conveys a form of realism, which is distinctly unique. Next brings us to the arguments made by the researcher Roger A. Ladd. His belief is that this play was not written for the everyday person, but was in fact written to be a work which would have been performed for the â€Å"bourgeoisie†. His reasoning stems from research which had been done by scholar Dorothy Wertz; the same scholar who also believes that Everyman was probably written strictly to be performed for the elite rich. In her research, Mrs. Wertz points to the fact that â€Å"by simply examining the vocabulary and phrases used in the original piece, one can determine whom the play had been written for†. In that, she states that â€Å"the wording itself would have been too formal for ordinary citizens of the time period to ascertain†. However, unlike Mrs. Wertz, who believes that Everyman is specifically nothing more than a direct translation of Elckerlijc; Mr. Ladd assumes that it is an amalgamation of Elckerlijc and other English literary customs of the era. Mr. Ladd’s purported theory was reached in part, by investigating the traits of the character â€Å"Goods†, and comparing them with the English anti-mercantile satire traditions which were popular in the late-medieval period. An example of which being, that in the Germanic-Dutch based Elckerlijc, Goods is described as appearing as â€Å"Neglected, rusty. . . heaped up, filthy†. However in Everyman as Mr. Ladd purports, Goods appears in a more English anti-mercantile manner as being â€Å"trussed and piled so high, and in chest I am locked so fast, also sacked in bags†. The Everyman description, falls in line with the late-medieval literary tradition of anti-mercantilism; which according to Mr. Ladd, comes as proof that Everyman could not have been strictly just an English translation of Elckerlijc. Another scholar whom is acquiescent in his research of Everyman is Lawrence V. Ryan. Mr. Ryan takes an approach, which seems to be more about discerning the religious implications of the play Everyman. The first point that Mr. Ryan makes is that †Without theology, the artistic merit may not be fully appreciated†¦that the theology involved is indispensable, not indefensible, and furthermore, that it gives the play its characters, structure, significance, and even its dramatic impressiveness†. One of the main points which all three scholars agree upon is that by being deserted by all those whom Everyman turns to for help; the audience develops a strong sense of pathos, for the plight of Everyman. Mr. Ryan suggests that the emergence of these false-friend characters â€Å"all appear in a climactic order, according to the increased danger of each as a distraction from one’s Maker†. Finally, Mr. Ryan gives his opinion about the reason why all the characters that abandon Everyman, as well as Everyman himself, are all men; and why the only characters that accompany him are women. In essence, the logic behind this as Mr. Ryan contends is that â€Å"All men are born into a state of sin†¦and that for dramatic suspense; the author chose to have the only redeeming characters be women†¦to show that women can counteract this dogma†. Personal Reaction to â€Å"Everyman† My personal opinion of this particular play is one of high appreciation. Unlike some of the reviews of scholars which I have read, which did not display too much positive reception for this work; I personally enjoyed reading it, and doing my report on this play. When I first tried to read the Old-English original version of this play, I found it incredibly hard to ascertain what exactly the meaning was behind what the author had written. Understandably it was difficult for me when trying to use the un-translated Everyman, as Old-English is a version of our language, which has been out-of-date for centuries. When I found the translated version of Everyman on the Fordham University website and began reading it, I almost instantly thought that it had been a work which had been written by either someone whom was a priest, or had been another member of the Christian church in some capacity. Another notion which I had was that if the play had not been written by someone who was a church member, then it obviously had to have been written by someone whom had some form of agenda for getting people involved with the Christian church in some form or another. Perhaps the author had a legitimate reason for wanting people to become more involved with the church or to become closer to god in some fashion. On the other hand, perhaps there was a more sinister motive; like getting more people into the flock of the church, in order to acquire more money flowing into their coffers. Personally, I think that it was a combination of both motives, and that whoever had wrote this play, also had a genuine interest in using a popular mode of expression. Or perhaps the author wanted to show that by turning away from the sins of the flesh; that a person could attain a state of consciousness, which could bring them closer to a higher form of enlightenment. No matter what the personal objectives were for its creation, one thing remains clear; this was that the author of this particular piece was incredibly ahead of his time. From what I have examined in doing research for this report project; in reading other plays that date from the late medieval age, I can honestly say with a certainty, that I have not read anything that dates from this period, which is as unique as this. The usage of human emotions and possessions being personified into literal characters is uniquely a modern notion; and from what I have found, does not appear to have been done in a theatrical piece until sometime around 18th or 19th century. This plot construction is something which I have seen in movies and television shows; which are much more recent, than something that dates from the late medieval period. One example that immediately comes to mind is Charles Dickens’ Christmas Carol; although not entirely the same in primary foundation, the underlying principle is similar. Some of the scholars that I read about, that reviewed this work; were quick to dismiss it as being either frivolity, or simply nothing more than an act of religious propaganda. I have to disagree with both sides; I feel that this is a excellent illustration of late medieval/early modern era theatrical work, which will more than likely see its relevance come again. Summary of key scholarship on this play The first article which I used to review for this report on the play Everyman was a modern-English translation, of the late medieval original version of the play. This particular article didn’t offer any insight into it, as in scholar reviews; but it was extremely helpful in writing my summary of the play. Without this article, I am not sure if I would have been able to do this research project on this particular play, as I would not have been able to even ascertain what it was about. The next article which I used to write this report was written by Roger Ladd. Mr. Ladd took a definitively scholarly approach to conducting his research. Some of the main issues which he decided to confront were how the play Everyman deals with the religious implications of how material wealth corrupts the good intentions of mankind. Ladd went into detail, comparing the details of Everyman, to other plays of similar genera that date from the period. He explains about how most everyday citizens of the late medieval period, looked at the assemblage of material wealth, as the path to avarice, which puts their immortal souls in jeopardy. Like many other scholars whom have written journals about the â€Å"morality plays†, Ladd believes that in order to find out whom the plays written for, one has to look into the wording of the work; by doing this, he states that it becomes apparent who the target was. For example Everyman, when the main character is forced to give up his worldly possessions; it is written to appear as if this could have been the most dastardly thing which could have occurred in his life. Other key scholarship reviews of this play, comes from the scholarly works of Lawrence V. Ryan. Ryan takes an approach to his research, which is concerned with how organized religion is suspect in this play. One of his main thesis’ is about how in the play, Everyman attains salvation through his own works, and not by the salvation which comes from God. He talks about how many religious figures were quick to label Everyman as a work of unholy declarations; and that how many of these religious leaders informed members of their churches that they would be in danger of hell by going to watch a performance of Everyman. Ryan is perhaps the most non-forgiving of the three scholars that I chose to use. Mostly, he tries to make it known that he is of the opinion that Everyman was only an English translation of the Dutch work Elckerlijc. He does not make use of very much authentic information to make this claim, he simply relies on paraphrasing works which had been written by other scholars. Next, I used the research from the scholar Thomas F. vanLaan. VanLaan goes into detail describing the individual characters of Everyman. Noteworthy, is how he explains the nature of these characters, and how they relate to the human experience. Differing from the other scholars whom I referenced in this report, Mr.vanLaan gives a very logical accounting of why the author chose to incorporate inanimate human natures, as the title characters for this play. The choices for the human failings and material wealth, was carefully used to make the play appeal to nearly everyone whom would have watched its production. An example being, of how Everyman had acquired material goods in his life, which would have appealed to the rich; while on the other hand, Everyman losing his material possessions would have gained the approval of the poor which might have been in the audience. However, I never found one scholarly review, which did not offer at least one compliment about this great play. Endnotes *** Paul Halsall, Internet Medieval Sourcebook, â€Å"Medieval Handbook: Everyman, 15th Century†, Fordham University (August 1998) (Accessed on October 20th, 2010) http://www. fordham. edu/halsall/basis/everyman. html The entire summary which I wrote was based upon the modern-English translation of Everyman, which was available online at the Fordham University site.

Production Capacity of Jersey Cows

Production Capacity of Jersey Cows The aim of this study to look up at production capacity of Jersey cows in Malaysia including environment factors effecting milk production Jersey cows. This study to estimated production capacity Jersey cows at state of Keratong, Muadzam, Pahang at longitude 103.4833 °T and latitude 2.8167 °U in closed house system with temperature 24 °C. The milk production of Jersey cows not only referring to genetic makeup but also another environment factors must be consider. The patent climate in Malaysia is hot and humid and Malaysia in tropical region because of this kind of climate the performance Jersey cows not equivalent as Jersey cows performance at temperate country. A good and practical farm management effluence performance of Jersey cows, if a good farm management practice not seriously consider it effect performance Jersey cows milk yield decreases or cannot reach as usual. Because of differences between Malaysia climate and temperate country resulting Jersey cows performance an d milk production. Data collecting from farm record which is Makmur Dairy Sdn Bhd under LKPP (Lembaga Kemajuan Perusahaan Pertanian) corporation. Data collecting including milk production milk yield, lacataion length, dry off period, animal identification and date of giving birth. In this study, research done in the area on milk production was reviewed. Constraints to increase production were summarized and proposals are made for the sustainable development of the dairy sector in Malaysia. CHAPTER 1: INTRODUCTION 1.1 Malaysias Geography Malaysia in the south east part of Asia has a geographic coordinate that reads 2 ° 30 north latitude and 112 ° 30 east longitude. Malaysia country classified as hot and high humid climate and has tropical weather influenced by monsoonal climate because of its latitude and longitude. But the weather in general in Malaysia is without extremities. Monsoon comes twice a year, during the summer season and the other during winter. Summer monsoon brings lots of downpour in Malaysia. Winter monsoon does not cause that much rain and is generally dry. 1.2 Malaysia Self-Sufficiency In Malaysia agriculture history, Malaysia produce milk product at insufficient level and cannot supporting demand from consumer because this may attributed to poor production local dairy animals. The demand for milk from consumers increased each year. In last decade, Malaysia almost depends on milk importation from other countries to fulfill the demands from consumers, about 95% is imported. The statistics from the Department Veterinary of Services in year 2008 for milk product in Malaysia recorded 56.49 million liters of milk was produced in that year and the self-sufficiency in livestock recorded 4.89%. In year 2010, the government target output of milk is 65 million liters and at least 10% self-sufficiency. Malaysia Dairy Industries The cattle population in Malaysia home 900,000 cattle and the large population at northern state of Kelantan 141,502 of cattle and in the southern state of Johor 111,000 of cattle. From the total population only 4% are dairy cattle (DVS, 2008). The total dairy farmer in Malaysia categorize to three structure; smallholder, semi-commercial and commercial. Dairy farm at smallholder level in Malaysia is recorded 519 and has least than 30 number of breeder (DVS, 2008). Meanwhile, 32 semi-commercial dairy farm levels have recorded and have 30 to 50 numbers of breeders (DVS, 2008). The commercial level dairy farms were recorded 28 of them and have more than 50 numbers of breeders (DVS, 2008). Reported milk yield of Malaysia 2631.3 kg per year (DVS, 2008) compared from central of Thailand produced yield from Malaysia that is 3500 kg per year (Kasetsart J, 2009). 1.4 Fact of Jersey Cows The term production indicates something going to be produced or an output product. Meanwhile, capacity is describing the total amount of production at maximum or optimum level. Production capacity of Jersey cow can be measured from the total amount of milk yield. In dairy cattle, Jersey is one of the popular breeds. The origin Jersey cows are from the small British Island of Jersey in the English Channel. A Jersey also known as Alderney cattle at island of Jersey. The colour of Jersey varies, usually light gray to a dark fawn, being darker around the head and hips. Jerseys are noted for the highest milk fat of all dairy breeds. The body of Jersey is at medium ranking categories. An average weight excellent Jersey cows is around 408 to 544 kg. The milk yields of Jersey cow be able to categorize under intermediate milk producer can reach up to 13 times from their own body weight in milk. 1.5 Factor Affecting Production Capacity of Jersey Cows There are two major factors which can influence production of dairy cows, the main quantitative factor is genetics of the breed and the second qualitative factor is environmental. Under normal situations, milk production increasing during the first six week of lactation and then gradually decreases. Breed of cow effluence milk yield, in North America Holstein cow has the highest volume of milk production and total production 7073 kg per year and Jersey cows 4444 kg per year. A dry off period usually practices for two months to the next calving. Milk yield usually reduced when dry period is less than 40-60 days (25-40% less milk). Meanwhile, dry period longer than 60 days in length does not result in a significant increase in milk production. For effective management is accurate quantitative knowledge of factors affecting productive performance of animal (Bagnato and Oltenacu, 1994). The actual amount of milk production affected by several factors of parity, geographic region and mana gement factors. The environment factor is in terms of nutrition intake of cows in the feed ration. Stage of lactation and persistency can be determined by different stages of lactation phase. Management factors consider as feed and water supply the cows consume, insufficient water supply for few hours will result in a rapid drop in milk yield. Milking intervals practices at farm may result milk production. An unequal milking interval produces less milk than those milked at equal intervals. Milking frequency twice a day yields at 40% more milk than once a day. 1.6 Objectives Information on production capacity Jersey cows in Malaysia is still unpublished therefore the present of study was designated by following objective: To measure production capacity Jersey cows at state of Keratong, Muadzam, Pahang at longitude 103.4833 °T and latitude 2.8167 °U in closed house system with temperature 24 °C is . Study various environmental factors affecting performance of Jersey cows in Malaysia Adaptability of Jersey cows in Malaysia climate CHAPTER 2: LITERATURE REVIEW A research regarding Jersey cows performance has been conducted in various part of the world. There are two major factor affecting milk productions in dairy cattle. First are quantitative factors referring to genetic of dairy breed and the second is qualitative factors referring to environmental factors such as nutrition, stage of lactation and persistency, milking practices, age and size of cow, dry period, estrous cycle and pregnancy, environment. An environmental factor has been stated are known to exert influence on the performance dairy cattle (Javed et al, 2000). A study of factors affecting milk yield in dairy cattle has conducted many people for many years and until now. For next paragraph is the review of studies regarding factors affecting milk yield from various part of the world. These reviews are indicated large differences in performance different of breed in different environment. These variations may be either due to breed, herd, location and environmental differences. 2.1 QUANTATIVE FACTORS 2.1.1 Genetics Differences of dairy breed may reflex on different of milk yield. Comparison between two breed dairy cattle Holstein and Jersey, Holstein has ability to produce more milk higher than Jersey breed. The review of literature revealed that lactation milk yield in Holstein cows can produce up to 5,902 kg and Jersey cows 3,797kg (Gacula et al, 1968). The fat contain in milk composition of Jersey cow is higher than Holstein cows also higher than others dairy breed. Fat percentage in milk composition of Jersey cows is 5.01% and Holstein 3.35% (Sharma et al, 1988). Jerseys had the highest fat content, followed by Guernseys, Brown Swiss, Ayrshires, and Holsteins (Gacula et al, 1968). 2.2 QUALITATIVE FACTORS 2.2.1 Nutrition A nutrient value content for dairy performance in dry matter intake is 89.5%, crude protein 16.6%, crude fiber 10.1%, energy expenditure 3.8%, ash 6.1%, nitrogen free extract 63.4%, total digestible nutrients 72.8%, metabolism energy 11.10%, calcium 0.77% and 0.66% of phosphorus (DVS, 2000). The recommended rates of concentrate feeding for lactating cows from department of veterinary services ministry of agriculture Malaysia suggest for uniformity a concentrate feeding is assumed to be a mixture of feed materials containing a minimum of 15% crude protein, 10.6 MJ/kg metabolize energy, 0.60% calcium, 0.4% phosphorus and 1.0% salt show at table 2.2.1, appendix. Knowledge of feed quality and intake, the extent of cows nutrient reserves that can be used to support milk production can now estimated (Alderman and Corttrill, 1993) Several nutritional factors can influence milk composition. These include plane of nutrition or underfeeding affect milk composition. Under feeding dairy cows can reduces lactose percentage and increasing milk fat percentage. Negative energy balance increasing milk fat Imbalance rations on animal feed (low energy and protein) resulting milk fat decrease and protein percentages (Petersen et al, 1986). Effects on ISO (isometric) on milk fat can probably explain by two factors. First, primiparous cows of high groups of lost substantial body weight during lactation induce negative energy balance and second factors high: moderate of groups produce less milk content higher milk fat because milk production and milk fat are negatively correlated (Pierre et al, 2003). As the proportion of the concentrate in ration increases above 50-60% milk fat percentage tends to decline. These conditions happen because of lower ruminal production of acetate and butyrate (function to synthesis milk fatty acid in mammary gland) associated with high concentration diets in feeding rations. A feeding system may effect on mammary gland health have been studies recently (Ouweltjes et al., 2007). Furthermore, there are interactions between breed and feeding system in dairy cattle may contributed mammary gland health status and milking characteristics (Ouweltjes et al., 2007). A grass feeding system and different level of concentrate offered to animals, (Turner et al., 2003; McCarthy et al., 2007) not effecting lactation stage and somatic cell count. A grazing system applied on dairy cattle (McCarthy et al., 2007), with high concentrate diet have influence average milk flow and milk duration. The extent of lactation period of milk depression is subjective by other feedi ng regime such as rate of feeding and feeding system. In wide-ranging, the impact of feeding high levels of concentrates on milk fat percentage will be less where total mix rations are fed and if feed is offered three or more times daily. There are about 30 nutrients essential for dairy cattle performance, maintenance, reproduction, growth, and lactation. The good quality of feedstuff in ration is to make sure the animal get enough supply for those 30 nutrients, lacking with nutrient in feed can corrected in giving additional supplement to animal. With intensive herd management, deficient nutrients such as those providing energy, protein, minerals or vitamins can be supplied by forage and supplements of adequate quality to produce acceptable gains in milk yield and weight gain (National Research Council, 1971; Bath  et al.,  1978; Ranjhan, 1981). Miller and Dickinson (1968) and Miller (1969) in their studies has found that management practices related to feeding, particularly amounts of concentrate, and reproductive efficiency (percentage days in milk) have the greatest value in predicting herd average milk production and are the most important characteristics common to higher producing herds. McCullough (1969), V erità © and Journet (1971), Ekern and Sundstol (1974), Ekern, Save and Vik-Mo (1975) and Wilkinson (1983) have also shown that intensive feeding of ensiled forages and hay, containing appropriate grain and protein requirements and fed free choice, increases and/or maintains milk production at a higher level by providing the opportunity for animals to be fed the conserved products with minimal loss of nutrients during periods of inadequate forage supplies. 2.2.2 Stage of Lactation and Persistency The animals become profitable when the animal can produce milk at maximum level of lifetime. An earlier selection of animals for their productivity should lead to maximum output in total lifetime (Murdia and Tripathi, 1993). Milk production increases with lactation number and is maximized in the fourth or the fifth lactation. According to Walsh et al, (2007) reported all breed reached average milk flow at week fifth to eight lactation, followed by a gradual decline until lowest point average milk flow at the end of lactation. This is result of the increasing development and size of the udder and the increasing body size over that of the first lactation dairy animal. The expected mature yield (mature equivalent) of primiparous cow calving at two years of age can be estimated by multiplying yield of first lactation by 1.3. Persistency of lactation refers to the ability of the cow to maintain production after peak milk yield; persistent cows consider when the cow tends to maintain their peak yield within a lactation period (Togashi and Lin, 2003; Kamidi, 2005). The cost of the production system can reduce if practice persistency of lactation these is associated with feeding and health costs, reproductive performance, resistance to diseases and the return from milk considering a 305 days production cycle (Solkner and Fuchs, 1987; Dekkers  et al., 1996, 1998). Persistent animals require less energy in early lactation, allowing greater utilization of cheap roughage (Solkner and Fuchs, 1987). All farmer desires their animal given profit in return, according to Dekkers et al. (1997) dairy cow with greater lactation persistency tend to be more profitable than average dairy cows when yield and lactation persistency are correlated, even though the differences are relatively small unless reproductive performan ce is very poor. Other studies however have identified a greater difference in production between once and twice daily herds during late lactation than in early lactation (Claesson et al., 1959), indicating that the persistency of cows milked once daily is less than that of cows milked twice daily. Muir et al. (2004) reported favorable relationships among lactation persistency and some measures of fertility and poor relationships with others (e.g., calving interval). Appuhamy et al. (2007, 2009) reported that diseases tend to significantly affect lactation persistency, rather than persistency affecting disease occurrence, and that there are undesirable genetic correlations among persistency of milk and fat yields and several metabolic diseases. Harder et al. (2006) also reported unfavorable genetic correlations among persistency and metabolic diseases. Lactation persistency as defined by Cole and Van- Raden (2006) is useful as a measure of the shape of the lactation curve independen t of 305-d yield. The results of Jamrozik et al. (1998) and van der Linde et al. (2000) suggest that lactation curves and persistency differ between lactations, and differences probably exist between early- and late-maturing breeds. This was confirmed by Cole et al. (2009), who estimated lactation curves for first and later parities in 6 breeds of dairy cattle and found that parameters describing the shapes of the curves can vary considerably. 2.2.3 Milking practices Milking Jersey cows three times daily results in an average increase. The increase in yield due to milking three times daily varies greatly with the producing ability of the animal on twice a day milking and is inversely proportional to such ability. High producing cows show a smaller increase in yield when milked three times daily than do cows with a lower inherited producing ability. Milking heifers three times daily on test results in a slightly greater development than when the initial records are made on twice a day milking of approximately 19 per cent in butterfat and 21 per cent in milk yield. In addition, positive correlations have been reported between milk yield and MD (Petersen et al, 1986; Weiss et al., 2004). Similarly, results from this study indicate positive correlations for milk yield with average milk flow and milk duration suggest that these correlations differ depending on breed. 2.2.4 Dry period Dry period is non-lactating days between lactations. This non lactation time is generally a 5 to 6 weeks rest period before freshening. The duration of dairy cattle stop from lactating. This duration is needed for regression of mammary gland. During this period, mammary gland starts to repair or develop back imbalance tissues to normal. To induce this process of repairing a special treatment is applied to cow called dry cows therapy. The dry cows therapy is a treatment for controlling bovine mastitis from intact to mammary gland. Usually the recommended dry period practices for about 45-50 days. A practices dry period is less than 40 days, can effect on decreasing of next lactation (Swanson 1965; Coppock et al. 1974; Dias and Allaire, 1982). According to Capuco et al. (1997) the cows given 60 days dry period can increasing mammary DNA synthesis begin occurring about 2.2.6 Calving Interval and Parity Breeding efficiency can be measured by looking to calving interval and age at first calving, although they are not the only measures of herd performance. Speicher and Meadows (1967) have suggested the correct calving interval is 12 months (365 days), the longer calving interval more than 12 months can lose the profit in overdue of feed cost. McDowell (1971) considers the following factors adequate for successful dairying: a calving interval between lactations of less than 450 days; an excess of 200 days in lactation; less than 30 percent female mortality; and proper management. According to Murdia and Tripathi, 1993 a good calving interval for cows at range of 360 to 390 day (12 month to 13 month), if the calving interval shorten than 360 days it can give impact on milk production decline 3.7 to 9 percent in lactation length. If the condition vice versa having longer calving interval more than 450 days (15 months) it will increasing milk yield production for 3.5 per cent. Although, the longer calving interval more 15 months increased milk production this situation may reflect on farmer profit because the milk has been produced not equivalent to feed has been giving to the cows. A study from I.R. Bajwa et al, 2004 the effect of average lactation length on parity is decreased begin at parity 4th and 5th, after parities 5th the milk yield and lactation length start to increased back until parties 8. Both breed and parity effects have been shown to exist on lactation curves (e.g. Wood, 1980; Collins-Lusweti, 1991; Friggens et al., 1999; Rekaya et al., 2001) and can now easily be included as fixed factors in test-day models and other linear models that incorporate time trends (Van der Werf et al., 1998; Macciotta et al., 2005). 2.2.7 Environment Results to characterize effects of climate on milk production are important for commercial milk production, perhaps particularly under circumstances where climate is a limiting factor (Sharma et al, 1988). Major benefits of shade management on milk yield appear to be related to indirect effects such as feed intake and digestive tract performance rather than direct effects on ability of the mammary gland to synthesize milk (Collier et al, 1981). Cows calving from November through March yielded more milk and fat than cows that calved in July and August. These results are similar to those reported by Blanehard etal. (3), Frick et al. (6), Gaunt et al. (7), and Wunder and McGilliard (22). Seasonal variation in animal performance in tropics is expected to be primarily a manifestation of variation in feed quality and quantity (Javed et al., 2000). The animals of temperate regions maintained in tropical conditions cannot behave similarly in both the environments (Javed et al., 2002). This i ndicated that the animals of temperate zone did not adapt to the harsh environments of tropics and could not perform satisfactorily (Javed et al., 2004). CHAPTER 3: MATERIALS AND METHODS 3.1 Source of Data The data on 233 performance records of 170 Jersey heifers, five bulls for natural mating purpose and 58 are in calves stages during the period of 2007 through 2009 were utilized for present study. All Jersey breed at this farm are pure and imported from Australia. After editing 3.2 Background and Location of Farm The data sources are from farm dairy at state of Keratong, Muadzam, Pahang at longitude 103.4833 °T and latitude 2.8167 °U in closed house system with temperature 24 °C. The sources of data are from Makmur Dairy Sdn Bhd. The Makmur Dairy Sdn Bhd was established under LKPP (Lembaga Kemajuan Perusahaan Pertanian) Corporation Sdn Bhd in May 2006. At beginning farm opening, 300 Jersey animals were imported from Australia. This farm not only focusing on dairy animal but also doing multiple ranches including feedlot cattle, dual purpose goat Shami breed. 3.3 General Management and Feeding Practice This farm practices cut and carry feeding (Guinea and Napier grass) system 40kg/head and concentrate 5-10kg/ head. This farm practices machine milking two daily routine, first at 7.00am and 4.00pm at evening. The entire animal at this farm are under intensive system. After milking process, the animal allow to free-range at paddock from 9.30 am until 10.00am. In this farm consist with two animal barns, barn A and barn B. Inside barn B; it completely closed house system provided with cooling pad and seven fans for cooling purpose. At this farm, they practices animal bedding using sand. 3.4 Data Record Extraction and Editing The following data will be collected: animal identification, date of calving, lactation milk yield, lactation length, lactation stage, parity, dry period, calving interval and nutrition value on concentrate feed. Following performance traits will be recorded/analysis and utilized in the present study. The data analyzed starting from year 2007 until 2009. 3.4.1 Lactation Milk Yield and Milk Yield per Day Total milk produced during a given lactation which terminated normally was considered as lactation milk yield. Lactation milk yield Effects of lactation length; calving interval and service period on lactation milk yield also estimated. Two lactation milk yields was grouped to three classes, this is because the farm newly established for about four years. The mean value, average and standard deviation is counted for lactation milk yield and milk yield per day beginning from 2007 until 2009. 3.4.2 Lactation Length Lactation period each cows is counted start from calving until the cows has dried up. Each of lactation length of cows is counting on average and mean value. The length of lactation period depends on production level and open period of each cow. 3.4.3 Lactation Stage In analyzed the data lactation stage has categorized to three sub classes the three sub class are 1 early lactation stage between 14 to 100 days, 2 mid lactation stage between 100 to 200 days and 3 late lactation stage between 200-350 days. The data regarding from 2007 to 2009 record farm keeping. 3.4.4 Parity The date of calving from first calving at years 2007 until 2009 is record for analyzing the data. Parity if a one major factors effect on lactation milk yield. More parity indicated lower of milk yield in dairy cattle especially in parities 4th and 5th (I.R Bajwa, 2004). The parities are divided into three group first is one for first parity, second is two for second parity and third is three for third parity. 3.4.5 Dry Period The right and proper management of dry period is one of keywords to make sure the milk production can stand in a high amount production. The data regarding dry period is going to make three sub class 1 dry period for 0 to 40days, 2 dry period 40 to 70 days and 3 dry period above 70 days. 3.4.6 Calving Interval The data from date of parturition is used for calculating calving interval, the means, standard deviation and standard error are applied to summarize the data. Because of the cows only have three parities, the calving interval is calculated based on first parities and second parities. The calving interval is divided into four categories that is zero represented for no calving interval, one is below than 360days, two for calving interval at range 360 to 390days and three is above 390. 3.4.7 Nutrition Value on Concentrate feed Proximate analysis of concentrate feed from the farm record is taking up for comparing the nutrition value concentrate feed at farm with recommended nutrient requirements for dairy cattle in different lactation stage. Nutrition is a factors effecting milk production of dairy animal. In different year the nutrition value is different in each year. The lactating ration and the basal ration nutrition value are taking up for comparison on effecting milk yield. 3.5 Data Analysis Analyzing data with unequal parameters and disproportionate sub class analyzed using statistical analysis software SAS 9.0. The data will be analyzed using SAS software with analysis of variance (ANOVA). The two independent variables in ANOVA are called factors, the factors are genetic and environment which can influence milk yield of Jersey cows. Mean values of several factors effecting on milk production capacity of Jersey cows were analyzed on analysis of variance (ANOVA): Production Capacity Based on Year 2007-2009 relating nutrient value on concentrated feed. Production Capacity Based on Parity, Lactation Stage, Dry Period, and Calving Interval. CHAPTER 4: RESULTS AND DISCUSSION The analysis performance groups of Jersey cows productivity from 2007-2009 in various responses factors is interpret. 4.1 Production Capacity Patterns 4.1.1 Production Capacity Based on Year 2007-2009 Relating with Nutrient Value on Concentrated Feed Calculating mean of milk yields begin from year 2007 to 2009 for 126 milking cows was 906.15 ±63.32 liters with a coefficient of variation 78.4%. The highest yield was 949.91 liters at year 2009. In year 2007, the mean milk yield is 615.46  ±85.23liters with coefficient variations 57%. In the next year 2008 the mean milk yield is 953.27 ±99.44liters with coefficient variations 74%. In year 2009 the mean milk yield is 949.91 ±101.84 with coefficient variations 81.4%. The mean lactation length of all cows was 166 ±7.71days, with a coefficient variation 52.2%. For year 2007 it was 166 ±13.19days of lactation length with coefficient variations 32.8%. In year 2008 the mean lactation length is 165 ±12.57days with 54.4% coefficient variations. In year 2009 the mean lactation length is 167 ±12.13days with 55.3% coefficient variations. The milk production and lactation days based on year are shown in table 4.1.1(a) and fig 4.1.1(a). The analysis of variance on milk yield based on nutrient value of year has no significant different effect (P1.66). Nutrient value may effect on milk yield (liters), in nutrient value based on year one the NFE amount around 43-38%, for year two the amount of NFE is around 52-49% and third year the amount of NFE in range 48-52%. The requirement of nitrogen free extracts (NFE) not enough for supporting milk production as recommended value is 63.4% NFE. In year 2007-2008 the amount of total digestible nutrient (TDN) is in rage 56-68% only and it not enough for supporting milk production as recommended amount 72.8%. In year 2007-2009 value of metabolisms energy is sufficient for supporting milk yield because the recommended amount of metabolism energy in ration must be 11.10%. 4.1.2 Production Capacity Based on Parity, Lactation Stage, Dry Period, and Calving Interval. Number of 30 heads milking cow have been observed on the means milk yield (liters) of cows in parities one is 1219.51 ±126.17 with coefficient variance 56.7% and means value for second parities is 1403.22 ±101.02 with 26.9% of coefficient variance in fourteen cows been milking. The third parities for means value of milk yield is 1153.74 ±162.08 liters with 34.4% with six heads milking cows. Analysis of variance (ANOVA) on factor effecting milk yield on parity one, parity two and parity three are significantly different (P Lactation stage are divided to three sub classes, the sub classes are lactation stage one considering as early lactation for 14-100days, second lactation stage is a mid lactation in range of 100-200days and third lactation stage with range of days 200-305days. The mean value for lactation stage one is 160 ± 251.29 with coefficient variance 14.4%. In second lactation stage the mean value is 777.10 ± 92.04 with coefficient variance 45.87%. The third lactation stage the men value is 1550.80 ± 77.91 with coefficient variance 28.86%. The analysis of variance (ANOVA) is lactation stage one, two and three have significantly (P Mean value in first dry period is 2266.42 ± 221.66 with coefficient variance 19.56% and second dry period on mean value 1362.10 ± 163.19 with coefficient variance 23.96%. The last, third dry period on mean value is 1158.10 ± 81.58 with coefficient variance 45.65%. The number one, two and three is representing on 1 for 0 to 40days, 2 for 40 to 70days and 3 for above 70days dry period. The analysis of variance (ANOVA) in dry period are significantly (P The mean value for calving interval on zero is 1229.70 ± 130.17 with 57% and second calving interval the mean value is 1605.20 ± 76.88 with coefficient variance 6.8%. The third calving interval is 1300.30 ± 129.46 of mean value and 29.86% of coefficient variance. The calving interval in one and three have not significantly (P Relating all factor effect on milk yield from analysis of variance they are significant between lactation stage and dry period (P CHAPTER 5: CONCLUSION After al

Cardinal Richelieu :: essays research papers

Cardinal Richelieu Cardinal Richelieu was born Armand Jean du Plessis in Paris in September of 1585. The name Richelieu came from the name of his family's estate. The du Plessis' were considered minor nobility and Armand's grandfather, Louis, secured their place in court through marriage to Francoise de Rochechouart, an important family at the time. Louis died young and left five sons, the second oldest of whom, Francois, was Richelieu's father. Francois also died young, leaving his family in dire financial straits due to some poor investments. As a child, Richelieu was sickly and unfortunately would suffer from various maladies for the rest of his life. Armand was extremely intelligent and at the age of nine was sent to College de Navarre in Paris. Originally, Armand was to have had a military career and his older brother Alphonse was to have a religious life, but Alphonse suffered mental problems so, at the age of seventeen, Armand began to study theology seriously, in order to keep the Bishopric in the family. Armand's mother had fought hard for this title and would not let it go easily. He took to his religious studies easily and because of his health problems was ideally suited to this life. In 1606 then Abbe Armand de Richelieu was appointed Bishop of Lucon and in 1622, Pope Gregory appointed him a Cardinal. Like his grandfather and father before him, serving the monarchy was very important to Richelieu. To this end he allied himself with Marie de Medici, the queen mother, and was appointed to the court as Secretary of State to foreign affairs in 1616. This position did not last long as Marie's favorite, Concino Concini, was assassinated; this caused a falling out between mother and son. The king, Louis XII, had decided to take a more direct hand in government at his time. For a time Richelieu was in disgrace but then king and his mother soon reconciled, which was good news for Richelieu. He was made Prime Minister under Louix XIII in 1624. He was dedicated to the supreme authority of the crown. At the time, there was political corruption galore, an independent nobility and problems with the Protestant Huguenots. Richelieu saw all of these things as impediments to his goals and through coercion, manipulation and oppression, set about changing things. In 1628, he defeated a Huguenot rebellion and although they were banned from military service, he allowed them to practice their religion.

Cultural Engineering of the Poetic Parental Instinct :: Areopagitica John Milton Poetry Essays

Cultural Engineering of the Poetic Parental Instinct It seems that biological genetic engineering is not a contained threat; in the last decade it seems to have spilled significantly into cultural and literary studies. In Renaissance studies, this trend becomes evident in Richard A. Goldthwaithe's Wealth and the Demand for Art in Italy: 1300-1600 (1993) and especially in Lisa Jardine's Worldly Goods: A New History of the Renaissance (1996). These "new histories" of "worldly and wealthy" Renaissance attempt to present consumerism and Thatcherism as the moving spirit of Renaissance society and art. Considering the mere fact that less than 5% of the population could have afforded art, this search for Thatcherite "motions" in Renaissance society and culture seems to correlate, in its result, to what T. S. Eliot defines as artists' search for new emotions in art. Unfortunately, this trend of engineering the cultural history can be observed, albeit in a slightly different form, also in the studies of individual authors and their works, and J ohn Milton and his Areopagitica are no exception. One of the reasons for this trend in Milton studies and this particular pamphlet can be sought in the over-saturation of Areopagitica criticism dealing, to a great extent, with various aspects of authorial intention and textual authority. This particular strain seems to have been brought to the point of absurdity in Paul M. Dowling's Polite Wisdom: Heathen Rhetoric in Milton's "Areopagitica" (1995), a book from which one can conclude, in contrast to earlier criticism (Barker, Kendrick, Belsey), that Milton's main intention for his pamphlet was to be understood at two levels—as suggested in Dowling's title— and to defend simply the freedom of philosophic speech. As D. F. McKenzie has noted, recently there has been a shift of scholarly interest in Milton's Areopagitica from "questions of authorial intention and textual authority to those of textual dissemination and readership" (Miller 26). While this distancing from the authorial intention has resulted in some illuminating works about the world of printing, Renaissance economy, censorship and public sphere (Miller, Sherman, Norbrook), it has also produced some curious side-effects because the critics cannot avoid, in their final analysis, touching upon the authorial intention in the light of their newly made discoveries. Thus, Stephen B. Dobranski suggests that, since Areopagitica is about books, "the reading of the text should begin (but not, of course, end) by placing the pamphlet within the world of printing"

Razzle Dazzle

‘Competition destroys the fun and enjoyment of activities like dance. ‘ Drawing on events in the film, write an essay arguing for or against this statement. ‘ Competitive dancing is a popular activity that involves competitors performing dance routines in various styles before a panel of Judges. Dancing in a competitive program can enhance natural ability, self-esteem and confidence.However, the film Raze Dazzle shows that there are the downsides of competitive dancing which can include extracting yourself from everyday activities and a social life, feeling strained, reassured and nervous which can cause a build-up of anxiety that could potentially affect a performance as well as ruin friendships and/or relationships. Competitiveness can change the nature off person's personality.In the film Raze Dazzle, Tinsel's mother Justine is an overly competitive stage mother who pushes her daughter hard in order to make her famous by assisting her performance related needs an d requirement as well as obnoxiously demanding special treatment for her daughter and placing unnecessary and inappropriate pressure on her. The use of Tinsel's archival footage shows the audience a perspective of a past and makes it Lear that Justine is eager for her daughter to be a star.When the new student, Grace, comes with the possibility of stealing some of Tinsel's spotlight, Justine breaks down from the pressure and has to be consoled by Tensile. Tensile eventually has enough of Justice's pressure and collapses from exhaustion. Placing too much pressure on a child can make them dislike the activity. Miss Elizabeth is a perfectionist and strict dance teacher who is brutally critical on her students' errors and flaws, removing those whom she labels as â€Å"fat, lazy and untalented†. We learn hat her mother was also a dance teacher who later on got married and the business's name was later on changed to ‘Mrs..Elizabeth' and went somewhat downhill. As Miss Elizabe th is committed to her career, she literally has no life and refuses to get married like her mother. During a scene where she is discussing her success, the symbolic placement of her trophies in the foreground represents her love for her Job as a dance teacher she claims she is married to it. A announcement is a type of film in which dramatic techniques are combined with documentary elements to present fictional events in a documentary style. Satire is used in the film to represent and mock the inside world of competitive dancing.Mr.. Jonathans choreography comes off us Weird' to others and they contain political messages, but his Gazetteers eventually get first prize. Barbara didn't need to capture a boy from the orphanage and Justice's pressure on Tensile was unnecessary. The satirical nature of the film is trying to show us that we need to value our creativity and be true to ourselves. In conclusion, competition destroys the fun and enjoyment of activities like dance as the press ure and competitive attitudes has a negative outcome.A competitive attitude can help you feel good and ready to be able to take on challenging tasks and ready to achieve many things in life. However, competitive behavior can change the nature of a person. Rather than being there to have a good time as well as showcase their talent and creativity, competitiveness can change their focus to only being there to defeat others and associating people around them. Unsuccessful and falling short of winning, dancers can be left feeling like their efforts and skills aren't good enough therefore feeling even more pressured to be the best.