Biology Essay Research Paper Term paperPrinciples of free essay sample

Science Essay, Research Paper Research paper: Principles of Ecology 310L New Ecological Penetrations: The Application of Fractal Geometry to Ecology Victoria Levin 7 December 1995 Reflection New entrances into the normal universe are only a couple of the outcomes from the use of fractal geometry. Models from populace and scene biology are utilized to embody the utility of fractal geometry to the field of biology. The happening to the processing machine age played an of import work in the advancement and assurance of fractal geometry as a substantial new subject. New entrances picked up from the use of fractal geometry to environment include: understanding the significance of spacial and worldly graduated tables ; the connection between scene development and movement tracts ; an expanded trepidation of scene developments ; and the capacity to all the more precisely praiseworthy scenes and biological systems. Utilizing fractal measurements permits environmentalists to delineate tracts without making an cumbersome surge of data. PC reproductions of scenes give utile hypothetical records to determining new entrances into the conjunction of species. Albeit numerous environmentalists have discovered fractal geometry to be a profoundly utile apparatus, non all agree. With all the new entrances increased through the proper utilization of fractal geometry to characteristic logical orders, plainly fractal geometry a utile and legitimate device. New infiltration into the regular universe is simply one of the outcomes of the expanding ubiquity and utilization of fractal geometry in the last decennary. What are fractals and what are they useful for? Researchers in a grouping of subjects have been trying to answer this request for the last two decennaries. Physicists, physicists, mathematicians, life researchers, registering machine researchers, and clinical exploration laborers are simply a couple of the researchers that have discovered uses for fractals and fractal geometry. Scientists have seen fractal geometry as an exceptionally utile device for delineating natural frameworks. Numerous populace, network, biological system, and scene scientists use fractal geometry as a device to help indicate and elucidate the frameworks known to man around us. Similarly as with any logical field, there has been some disunity in environment about the proper level of study. For outline, a few being environmentalists imagine that anything bigger than an individual being darkens the world with unnecessarily much thing. On the different manus, some environment environmentalists accept that taking a gander at anything short of a full environment will non give significant outcomes. In world, the two positions are correct. Environmentalists must take all degrees of association into history to get the most out of a study. Fractal geometry is an instrument that connects the # 8220 ; spread # 8221 ; between various Fieldss of nature and gives a typical etymological correspondence. Fractal geometry has given new infiltration into numerous Fieldss of nature. Models from populace what's more, scene nature will be utilized to represent the utility of fractal geometry to the field of environment. Some populace environmentalists use fractal geometry to associate the scene development with movement tracts of populaces or creatures, which incredibly impacts populace and network nature. Scene biologists will in general use fractal geometry to determine, delineate, and hypothetical record the scale-subordinate heterogeneousness of the scene development. Before exploring utilizations of fractal geometry in biology, we should premier indicate fractal geometry. The specific meaning of a fractal is difficult to trap down. Indeed, even the grown-up male who thought about and created fractals had a troublesome clasp determining them ( Voss 1988 ) . Mandelbrot # 8217 ; s principal distributed meaning of a fractal was in 1977, when he composed, # 8220 ; A fractal is a set for which the Hausdorff-Besicovitch measurement simply surpasses the geological measurement # 8221 ; ( Mandelbrot 1977 ) . He in this manner communicated distress for holding characterized the word at all ( Mandelbrot 1982 ) . Different endeavors to picking up control the portion of a fractal incorporate the undermentioned quotes: # 8220 ; Different individuals utilize the word fractal in various manners, yet all concur that fractal objects contain developments settled inside each other like Chinese boxes or Russian dolls. # 8221 ; ( Kadanoff 1986 ) # 8220 ; A fractal is a structure made of parts like the entire here and there. # 8221 ; ( Mandelbrot 1982 ) Fractals are # 8230 ; # 8221 ; geometric signifiers whose sporadic inside informations repeat at various scales. # 8221 ; ( Horgan 1988 ) Fractals are # 8230 ; # 8221 ; bends and surfaces that live in a surprising realm between the first and second, or between the second and third measurements. # 8221 ; ( Thomsen 1982 ) One way to determine the tricky fractal is to see its highlights. A cardinal element of fractals is that they are factually self-comparative ; it will look like itself at any graduated table. A measurably self-comparable graduated table does non hold to look exactly like the first, however should appear to be comparative. A delineation of self-closeness is a caput of Brassica oleracea italica. Envision keeping a caput of Brassica oleracea italica. Presently sever a major floweret ; it seems to be like the entire caput. On the off chance that you keep hindering off littler and littler flowerets, you # 8217 ; ll see that every floweret is like the bigger 1s and to the first. There is, by and by, a bound to nearly nothing you can go before you lose the self-similitude. Another setting highlight of fractals is they typically have a non-entire number measurement. The fractal measurement of an item is a stage of room filling capacity and permits one to look at and order fractals ( Garcia 1991 ) . A back to back line, for representation, has the Euclidean component of 1 ; a plane has the measurement of 2. An extremely jaggy line, by the by, takes up more boundless than a continuous line however less unending so a strong plane, so it has a measurement somewhere in the range of 1 and 2. For representation, 1.56 is a fractal measurement. Most fractal measurements in nature are about 0.2 to 0.3 more prominent than the Euclidian measurement ( Voss 1988 ) . Euclidian geometry and Newtonian regular methods of reasoning have been significantly solidified customs in the logical universe for 100s of mature ages. Despite the fact that mathematicians each piece ahead of schedule as 1875 were puting the establishments that Mandelbrot utilized in his work, early mathematicians opposed the builds of fractal geometry ( Garcia 1991 ) . In the event that a build did non suit inside the limits of the perceived hypotheses, it was excused as a prohibition. A great part of the early work in fractal geometry by mathematicians met this fate. Despite the fact that early researchers could see the variation from the norm of characteristic items known to mankind around them, they opposed the develop of fractals as an apparatus to delineate the common universe. They attempted to force the normal universe to suit the hypothetical record introduced by Euclidean geometry and Newtonian regular methods of reasoning. However we all realize that # 8220 ; mists are non areas, mountains are non cones, coastlines are non circles, and bark is non smooth, nor does lightning go in a back to back line # 8221 ; ( Mandelbrot 1982 ) . The happening to the figuring machine age, with its advanced works of art, played an of import work in the advancement and confidence of fractal geometry as a legitimate new subject in the last two decennaries. PC created pictures plainly show the pertinence of fractal geometry to nature ( Scheuring and Riedi 1994 ) . A PC produced coastline or mountain scope shows this significance. Once mathematicians and researchers had the option to see graphical portrayals of fractal objects, they could see that the numerical hypothesis behind them was non whimsical however truly depicts regular questions sensibly great. When disclosed and delineated to most researchers and non-researchers in like manner, fractal geometry and fractals bode well on a natural degree. Instances of fractal geometry in nature are coastlines, mists, works roots, snowflakes, lightning, and mountain scopes. Fractal geometry has been utilized by numerous logical trains in the last two decennaries ; characteristic ways of thinking, compound science, climate estimating, geography, arithmetic, clinical claim to fame, and natural science are only a couple. Seeing how scene nature impacts populace environment has permitted populace scientists to infer new entrances into their field. A prevailing subject of scene biology is that the star grouping of spacial mosaics impacts a wide exhibit of natural wonders ( Turner 1989 ) . Fractal geometry can be utilized to explain associations among populaces and the scene development. Deciphering spacial and transient graduated tables and movement tracts are two nations of populace biology that have profited by the use of fractal geometry. Various apparatuses are required in populace biology in light of the fact that the affirmation or graduated table with which field informations ought to be assembled is sensitive to the study being ( Wiens et al. 1993 ) . Creepy crawly movements, as works root developing, follow a continuous way that might be punctuated by Michigans however the instruments required to mensurate this continuous tract are extremely unique. Plant movement is estimated by identifying root developing through introduction, bug movement by following bugs with banner game plan, and lewd movement by using GPS beacons on bigger vivify creatures ( Gautestad and Mysterud 1993, Shibusawa 1994, Wiens et Al. 1993 ) .

Bay Of Pigs Essays (2223 words) - CubaUnited States Relations

Inlet Of Pigs The Bay of Pigs Invasion The narrative of the bombed intrusion of Cuba at the Bay of Pigs is one of blunder, carelessness, and absence of security. The fault for the disappointment of the activity falls legitimately in the lap of the Central Intelligence Agency and a youthful president and his consultants. The drop out from the intrusion caused an ascent in pressure between the two extraordinary superpowers and unexpectedly 34 years after the occasion, the individual that the attack intended to topple, Fidel Castro, is still in power. To comprehend the inceptions of the intrusion and its implications for the future it is first important to take a gander at the attack and its causes. The Bay of Pigs attack of April 1961, began a couple of days before on April fifteenth with the shelling of Cuba by what seemed, by all accounts, to be deserting Cuban flying corps pilots. At 6 a.m. toward the beginning of the day of that Saturday, three Cuban army installations were shelled by B-26 planes. Seven individuals were executed at Libertad and forty-seven individuals were murdered at different destinations on the island. Two of the B-26s left Cuba and traveled to Miami, evidently to surrender to the United States. In the early long stretches of April seventeenth the attack on the Bay of Pigs started. In the genuine shroud and blade soul of a film, the attack started at 2 a.m. with a group of frogmen going shorewards with requests to set up landing lights to show to the primary ambush power the exact area of their goals, just as to free the territory from anything that may block the fundamental arrival groups to be included when they showed up. At 2:30 a.m. furthermore, at 3:00 a.m. two contingents came aground at Playa Gir?n and one legion at Playa Larga sea shores. The soldiers at Playa Gir?n had requests to move west, northwest, up the coast and meet with the soldiers at Playa Larga in the cove. A little gathering of men were then to be sent north to the town of Jaguey Grande to make sure about it also. When taking a gander at a cutting edge guide of Cuba clearly the soldiers would have issues in the territory that was picked for them to land at. The territory around the Bay of Pigs is a marshy swamp land zone which would be difficult for the soldiers. The Cuban powers rushed to respond and Castro requested his T-33 mentor planes, two Sea Furies, and two B-26s into the air to stop the attacking powers. Off the coast was the order and control transport and another vessel conveying supplies for the attacking powers. The Cuban flying corps made brisk work of the gracefully sends. With a portion of the attacking powers' boats demolished, and no order and control transport, the coordinations of the activity before long separated as the other flexibly dispatches were kept under control by Casto's aviation based armed forces. Likewise with many bombed military undertakings, one of the issues with this one was with providing the soldiers. Noticeable all around, Castro had effectively prevailed upon prevalence the attacking power. His quick moving T-33s, albeit unremarkable by the present norms, made short work of the moderate moving B-26s of the attacking power. On Tuesday, two were shot out of the sky and by Wednesday the trespassers had lost 10 of their 12 airplane. With air power solidly in charge of Castro's powers, the end was close for the attacking armed force. Over the 72 hours the attacking power of around 1500 men were beat by the Cubans. Casto terminated 122mm. Howitzers, 22mm. gun, and tank discharge at them. By Wednesday the intruders were pushed back to their arrival zone. Encircled by Castro's powers some started to give up while others fled into the slopes. Altogether 114 men were murdered in the butcher while thirty-six kicked the bucket as detainees in Cuban cells. Others were to live out twenty years or more in those cells as men plotting to topple the administration of Castro. The 1500 men of the attacking power never got an opportunity for progress from nearly the main days in the arranging phase of the activity. Activity Pluto, as it came to be known as, has its starting points in the last kicking the bucket days

Healthcare and Public Health Critical Infrastructure Sector

Medicinal services and Public Health Critical Infrastructure Sector So as to improve the security and strength of the nations basic framework, it is fundamental for a deliberate methodology that coordinates every single important accomplice and partners. The medicinal services and general wellbeing area are pivotal accomplices towards this end. The progression of social insurance tasks in the midst of crisis is quintessential. They job is calamity reaction and reaction makes them an advantage and raises their significance to national security past unimportant partner status. The need for a part explicit arrangement that upgrades the connection between the players in the social insurance and general wellbeing industry and liaising with the division of country security has gotten imperative. In the contemporary society, dangers to the nations basic framework have advanced expanding into computerized and natural stages. The Healthcare and Public Health (HPH) Sector-Specific Plan (SSP) is made to advocate cross-segment exertion division and joint effort towards upgrading security and strength of the businesses basic foundation covering all perils. The direction of the SSP is intended to alter the direction to be pertinent to the material business players. This involves guaranteeing the vital direction is good with the hazard scene and exceptional working scene of the medicinal services and general wellbeing part. The above forestalls the division layers from exhausting vitality on incidental components. The National Infrastructure Protection Plan 2013 has been instrumental towards that end. The segment has detailed an incorporated way to deal with dealing with the dangers to industrys basic framework and relating workforce. The methodology includes distinguishing proof and groundwork for the potential dangers just as risks. Readiness accept that the all peril dangers are consistently impending. So as to think about all components of assault, the cross-division gatherings are permitted to use recreation innovation to envision the full scope of results in the occasion of an organic assault (Almklov Antonsen, 2014). The SSP has demonstrated creative in its methodology in any event, using potential hazard situations enlivened by films. The above is significant given the last fear monger assault was ascribed to a pass in the creative mind. Another technique utilized towards foreseeing the above consequence is relieving shortcomings recognized in the HPH basic foundation, its systems, and frameworks. When the vulnerabilities are featured, specially appointed key intends to fix them are suggested in case they grow. The basic foundation inside the domain of the medicinal services and general wellbeing reaches o ut past the inward resources (Wulff, Donato Lurie, 2015). Indeed, even out of a part, conditions, for example, are with inside their calculated and gracefully chain that can be misused and different interdependencies are regions of intrigue. So as to enhance coherence, the methodology sets adjusting to the dynamic business externalities to build flexibility quicker interruptions attributable to crises notwithstanding their motivation. The methodology endeavors to diminish the potential effect of these consequences and convenient reclamation of the basic framework to ideal working. To guarantee the proficiency of the methodology improvement of open private organization and community oriented hazard the executives gets important. The objectives and goals of the partners of the business ought to be adjusted from the beginning and a free progression of data towards that end ought to be encouraged. The HPH Sector targets from its vision, crucial, objectives are approved in arrangement. It follows that strategy obstacles in the national field and inside the segment ought to be tended to instantly (Homeland Security, 2016). Aside from the strategy, the core values of the area are detailed after thought of numerous elements extending from the present advancement in chance alleviation, the accessible assets, distinguished capacity holes, developing dangers and the common hazard the board needs. These destinations are used to facilitate the aggregate activities inside the area. They reflect contemplations of the HPH sub-segment as well as the local, nearby open and private accomplices. Endeavors to prepare open private organization bolster needs of HPH basic framework are in progress. The nearby, regional, innate, and government accomplices are associated with the discussion as well as their info is requested during dynamic to build their stakes in the result of the methodology. The Sector Partnership Mission towards expanding the wellbeing areas versatility expects to continue the essential elements of the United States social insurance and general wellbeing conveyance framework. Thus, it attempts to uphold powerful crisis readiness and ensuing reaction to across the country significant perils. Open and private area accomplices are instrumental in assessing dangers; campaigning fro approach changes, organize plans, and arrangement of direction towards forestalling, securing, relieving, reacting to, and recuperating from all perils undermining the HPH basic framework. ÂÂ The key segment explicit objectives endeavor to deal with the distinguished dangers the vulnerabilities and potential outcomes of interruptions. The hazard the board is the second step of the methodology by interpreting the investigations of the area into implementable proposals for neighborhood and state general wellbeing offices just as private part offices (Katina, Pinto, Bradley, Hester, 2014). The proposals ought to be significant and redone to the issues confronting the individual foundations. The hazard investigations ought to be converted into reaction and recuperation endeavors. To encourage data sharing new instrument just as existing ones ought to be tackle guarantee the free progression of data. The stream suggests it is bidirectional; each accomplice and partners should give and get data. Thus, the legislature and the private division ought to imitate best practices from one another. The division objectives ought to endeavor to create and execute organization com mitment methodologies to fortify coordination. This will increment encourage outreach endeavors by lessening relationship requirements (May Koski, 2013). The administrators and proprietors of the basic framework ought to be familiar with the personal conduct standards of their partners. The fortifying the connections assists the speed of data sharing and resulting reaction time. The organizations ought to be advantageous by focusing on the local, neighborhood systems towards a national readiness (Moteff, 2010). The domain of the part explicit arrangement includes likewise the digital security assaults. The above would disable mechanically subordinate systems like vehicle and even straightforwardly influence the wellbeing information structure. During reaction and recuperation, the division ought to have the option to gain from past assaults and sanction viable restorative measures (Perakslis, 2014). While looking for enhancing systems of speeding up after fiascos, it is similarly fu ndamental to use past accidents. The U.S. Division of Health and Human Services (HHS) working pair with other industry players be required to assess their parts achievements towards executing suggestions. ÂÂ An forceful mindfulness crusade among the business partners to emphasize the pith of their information is required. The whole basic framework network in any case their size their direction ought to be thought of (Solanas et al., 2014). The new methodology as perceived that the vulnerabilities emerge from the advantages that are disparaged as immaterial, the particular division center is pivoted around tender loving care. Past the customary accomplices government offices worldwide accomplices and private part proprietors even the point of view of a real wellbeing expert has been given premium. The basic foundation workforce is vital in distinguishing industry and framework dysfunctionalities than an untouchable (Therrien, Normandin Denis, 2017). The charitable segment has been instrumental in the post result period including the speeding up flexibility. The NGO has a nearby and manageable relationship with the social insurance and general wellbeing industry as regularly their alleviation administrations praise the areas objectives. The particular segment plan goes about as a store for data and an incorporated area where all the significant partners can get to the information they require streamlining flexibility and fixing their cooperative endeavors (Torchia, Calabrã ² Morner, 2015). The reliance of areas in contemporary society infers that a fiasco influencing the wellbeing division will injure the other going with foundation like vehicle. For example, an airborne sickness flare-up will restrain versatility openly transport stages. It follows that people in general turns into a vital partner along these lines the need to encourage access to non-basic data of flexibility programs through the particular division plan. The HPH Sectors basic framework and its relating factors work in a dynamic and progressively complex setting. The moving goal lines because of mechanical developments and political changes may prompt disarray in dealing with the expert workforce, the frameworks, and resources, frameworks, and expert workforce works in a profoundly unpredictable and dynamic hazard condition. For example, the political changes have canceled the patient security act makes the whole business acclimate to new real factors. Thus, the adjustments in the atmosphere have expanded the recurrence of normally happening dangers however one can contend they there are misleadingly actuated. The size of the area and the interconnections of its systems further disturb the circumstance. The open access to a larger part of wellbeing offices, physical offices, tasks, and framework interconnections make the group

Calorie Intake Free Essays

My calorie consumption for the three days isn’t proper. I reported every thing I ate, shockingly it wasn’t as high as I envisioned it to be. I figured it would be significantly higher on the grounds that I don’t watch what I eat Eke I should. We will compose a custom article test on Calorie Intake or on the other hand any comparative point just for you Request Now My calorie admission ought to be around 2000 and it was around 2869 on day 1. Despite the fact that I went more than 869 calories every calorie can influence the body. Calories will influence weight, wellbeing, and vitality levels. In the event that an individual eats more than they consume they put on weight. Same If somebody consumes more than they eat they will lose pause. Similarly as though somebody eats as much as they consume then they eat the weight will continue as before. In the event that somebody calorie admissions too low it might cause decreased bulk (Calorie Explained). In the event that there are no food vitality sources to keep the crucial organs working it utilizes the bulk for vitality, so it will cause the individual to feel drowsy and tired. A fatty eating routine puts weight on the body. It can expand the danger of diabetes, coronary illness, and length of life. As I referenced before about bulk the weight Index or IBM permits anybody to make sense of their weight as per their weight and stature (Merriam Webster). My IBM is 17. 5(Calculate Body Mass record). It is viewed as underweight, yet I am as yet solid a little edge runs in my family. Be that as it may in the event that it wasn’t innate I would attempt to discover approach to support my IBM to an ordinary scope of 18. 5. B. The DIR for every supplement over the three days that I record what I ate†¦.. The DIR for starches was 130, It was being 75 and 300 percent. The DIR for fiber was 25, and was somewhere in the range of 75 and 300 percent. Flooring Acids DIR was 12 and It was under 75%. To build my DIR I would attempt to eat chicken or pizza. Cholesterol was 30 and the percent was under 75%. TO expand cholesterol DIR I would attempt to eat more eggs or hotdog. Calcium is 1000 and it was somewhere in the range of 75 and 300 percent. Sodium was 1500 and under 75%. To help increment my sodium consumption I would attempt to eat bacon in the first part of the day or cheddar as a bite. Copper Is 900 and somewhere in the range of 75 and 300 percent. Iron DIR Is 18 and was somewhere in the range of 75 and 300%. Magnesium Is 310 and between 75-300%. Selenium Is 55 and under 75%. To Increase selenium I could eat all the more entire grains or eat more fish. Zinc is 8 and under 75%. To assist increment with zincking I could eat more spinach or prop. Nutrient An is 700 and between 75-300%. 6 is 1. What's more, under 75%. 812 is 2. 4 is under 75%. Eating bananas or lean pork would help increment 8†³Ã¢â‚¬Ëœ DIR. Nutrient C Is 75 is under 75%. I could attempt to eat more strawberries and oranges to raise Valiant C DIR. Nutrient D Is 25 and somewhere in the range of 75 and 300%. Nut rient E Is 15 and somewhere in the range of 75 and 300%. Nutrient K Is 90 Is under 75%. Attempting to eat more beans and strawberries to build DIR of Vitamin K. Foliate is 400 and is somewhere in the range of 75 and 300%. Thiamin is 1. 1 and under 75%. Eating more bread and nuts can build DIR. Niacin is 14 and under 75%. I can eat progressively chicken and peanuts to expand level. Cooling is 425 and is between 75-300%. Potassium is 4700 and over 300%. On the off chance that your body needs to much potassium It can prompt hyperemia. Phosphorus was 700 and over 300%. An excessive amount of LLC. A few changes in my eating routine that I could make would pick something increasingly sound as a substitute for the unfortunate thing. Rather than farm and margarine on a prepare potato I could say no thanks to that and Just eat the heat potato with no guarantees. Likewise, before I toss mayo. On a cut of bread attempt to supplant it with mustard. My admission of immersed fat was 1. 67% which is somewhat high. Considering it ought to be near or under 10% of all out calories. In the event that it was a lot higher than that it would be a worry of mine in light of the fact that trans/immersed fat is viewed as the most noticeably terrible kind of fat by certain specialists. This sort so fat will raise the â€Å"bad† cholesterol, OLD, and lower the great cholesterol, HAD, in your body. A blend of the two cholesterol being adjusted can increment numerous wellbeing danger, for example, coronary illness. 2. All things considered I can make strides the correct way to settle on increasingly sound decisions and have a more advantageous way of life. I could change from red meat to carefully ocean depths. I would dispense with things, for example, steak from my eating regimen, to bring down cholesterol, that would lead excessively genuine of issues. One issue coming about because of a great deal of red meat in the eating routine and the degree of cholesterol being raised would be coronary illness. Another issue with red meat is it is connected to colon malignancy (Dry. Burns). A change I could make other than red meat is take more nutrients to guarantee I get the suggested sum for every nutrient. I don’t drink a great deal of milk so I don’t get the nutrient D I should. Taking a nutrient D pill or putting milk would help so later on in life I don’t create osteoporosis or something of that nature. The hardest of changes for me would be not to cook in or eat nourishments that have been cooked in oil. The most effective method to refer to Calorie Intake, Papers

Riot Round-Up The Best Books We Read in April

Riot Round-Up The Best Books We Read in April Riot Round-Up The Best Books We Read in April Black Lake by Johanna Lane A modern family living in the husband’s familial crumbling and ancient Irish estate run out of money and open the house to the public as a tourist attraction. They move out of the big, damp house and into a tiny cottage, where the close proximity causes friction and eventually, tragedy. If you’re into RUINOUS, HOUSE OF USHER style mansions, big family SEEECREETTS, and slim books with heavy, ominous tones, this’ll be right up your alley. It’s creepy without anything creepy actually happening. It’s very Emily Bronte-ish, but without the animal abuse or dozens of characters named after each other or insufferable melodrama (I have feelings about Emily Bronte). It’s just unsettling, impressively crafted, and bananas-insightful about marriage, family, and why we hide things from people we love.  Amanda Nelson   The Bookseller by Mark Pryor After absolutely falling in love with Laura Florand’s novels in March, I basically spent all of April reading books about French pastry chefs and chocolatiers. The Bookseller was the only non-Florand novel that managed to hold my attention. It has everything you could want: a gun-toting Texan, embassy officials, a smart-mouthed secretary, rare books, Nazi hunters, Paris, a hard-drinking CIA operative with his own agenda, fancy-pants aristocrats, a mysterious woman with secrets, Agatha Christie references, and a totally creeptastic villain. I saw many of the early twists coming from a mile off, and there are a hella lot of coincidences, but the plot redeems itself in the end with a very clever series of red herrings. I would recommend The Bookseller to anyone who enjoys a good mystery or books about books.  Tasha Brandstatter   The Empathy Exams by Leslie Jamison I love to read personal essays, but it’s been awhile since I found a collection that knocked me back on my heels like The Empathy Exams. Leslie Jamison’s writing is elegant and honest, and reflects a person who is profoundly curious about the world around her, especially the world of pain and suffering. The book asks a lot of hard questions about how to understand and react to the pain of others and how we can better try to understand each other. If you are skeptical about an essay collection, you can read versions of the first and last essays of the book (my favorites) online to get an idea of what you’re missing â€"“The Empathy Exams” from Believer Mag and“Grand Unified Theory of Female Pain” from The Virginia Quarterly Review.  Kim Ukura   Finch by Jeff Vandermeer Detective John Finch is assigned a murder to investigate. Only, the city he lives in, Ambergris, has been invaded by creatures that are fungal in nature and many of the buildings have been turned into weird half-living mushrooms. It is now ruled by monstrous gray caps, creatures far more powerful than humans, and their designs on Ambergris are unclear. Finch has to solve the murder or likely be killed himself, but he is just as much of a mystery as the case. We learn early on that John Finch is not his name and that he claims not to be a detective at all. The style of writing takes a bit of getting used to and will probably turn a few readers off. However, the book is delightfully weird, reminding me of China Mieville’s books at times. If you like your fiction dark, your cities dystopic and your antagonists otherworldly, this is your thing. If any of that sounded the least bit unpalatable, this is perhaps not the book for you. I thoroughly enjoyed it. Johann Thorsson Full Fathom Five by Max Gladstone (July 15, Tor Books) This is the third book in Gladstone’s Craft Sequence, and he just keeps getting better and better. An epic fantasy with a distinctly 21st century feel, Gladstone’s newest novel follows Kai, a young transgender investor/priestess, on her home, the isolated archipelago of Kavekana. Kavekana has managed to stay alive after the God Wars by bowing to neither Divinity or Deathless Kings but by relying on Kai and her order to build artificial, harmless deities for all your worshipping needs. However, when Kai tries to save one of the order’s creations from dying, she begins to realize the true effect of building a god, and how do you stop one from waking up? I did a spotlight on Gladstone, but I’ll say it again here: he is one of the best up and coming fantasy writers out there, able to weave compassion and tension into sentences packed with stunning prose about worlds filled with diversity and magic. Bringing together threads from the first two books, and delivering something wholl y unique, Full Fathom Five blew me away. Bring on book four, I say!  Martin Cahill   The Golem and The Jinni by Helene Wecker Once again I was nailed by my local librarian and not in that way, in this way, the way she has in steering me backwards, brilliantly, toward my eleven year old self and the stories that I, gawky, pudgy, overbite, braces, loved at that age, which is the Sci-Fi/Fantasy portion of everyone’s life. She pushed The Golem and The Jinni on me. And I sat up long after I put the kids to bed to steep in this wonderfully cast tall tale set in 19th century New York where waves of immigrants came in through Ellis Island and where a golem, a homunculus of Jewish mythology, meets a jinni, sprite of the desert Middle East, and they fight crime together like Peace Talk superheros.  Elizabeth Bastos Guy In Real Life by Steve Brezenoff  (May 27, Balzer + Bray/Harper) Lesh and Svetlana run into one another literally on a street corner in St. Paul, Minnesota on Labor Day weekend. What ensues after is a story about a boy who learns there are no such things as manic pixie dream girls and a girl who challenges everyone’s expectations and preconceptions of what “being a girl” is all about. This book is amazingly nerdy, as Lesh is a video gamer (by accident) and Svetlana is dungeonmaster for her own role playing game. Both characters in the story have a voice, and in between their sections are parts played by Svvetlana, the female elf character Lesh plays in his video game. Brezenoff offers humor and heart in the story, challenging and exploring what gender roles are, what sexism is, and what an unconventional romance can be. Though I hesitate to compare it to Fangirl, readers who dug the style of metafiction there will absolutely eat this book up. Even those who aren’t gamers of any color (like myself!) will find that the way it’s been writ ten easy to fall into. This one gets bonus points for its setting; it’s rare we get a book set in St. Paul in YA, let alone one that makes it sound like an awesome place to be. Kelly Jensen The Hare by Cesar Aira, translation by Nick Caistor I recently spoke with the brilliant author Peter Heller, and during our talk he said he had just finished reading The Hare, so I knew I had to pick it up. I find that if I like an author, I usually like what they are reading as well. The language of this book is gorgeous. I can only imagine how challenging it must have been to translate, so props to Nick Caistor. The prose has this intuitive, natural lyricism that blends flawlessly with airs of astute, academic articulation. (Sorry for the overbearing alliteration) Cesar Aira does a tremendous job describing the pampas, making a seemingly dull landscape come alive. I was also quite surprised by the unconventional and unpredictable ending. Consult your Ouija boards, look to your tarot cards, read with a microscope, but I think you’ll be baffled and delighted by how this work wraps up. Aram Mrjoian   How to Tell Toledo From the Night Sky by Lydia Netzer (July 1, St. Martin’s Press) I loved Lydia Netzers debut novel, Shine, Shine, Shine and she didnt disappoint me one bit with her second book. The thing about Netzer is that her writing is funny AND smart, so you actually feel the neurons in your brain rapid firing with every word. Shes completely outside the box, and its fresh, fun, and exciting. How to Tell Toledo From the Night Sky is a genuinely moving love story at its core, with the added bonus of humor that is sweet and almost soul touching. George and Irenes mothers are astrologists who give birth to “twin souls,” and plan to raise them separately so they can meet later and fall in love. The mothers have a little bit of a falling out and it is almost by divine intervention that George and Irene meet again. Its unlike anything Ive ever read before, and for that I am grateful. When I grow up, I want to be Lydia Netzer.  Emily Gatlin The Kreutzer Sonata by Leo Tolstoy I haven’t read a Tolstoy in quite some time, and my return to his race-car-fast-paced fiction is making my head spin. In a good way! I forgot about how personable Tolstoy is, especially when it comes to the crazy characters you’d hope to never be friends with (or randomly meet on a dark train) in real life. Like Posdnicheff, the guy our innocent narrator meets on the train, who happens to be that husband from the paper who killed his wife in a fit of jealous rage, after finding her sleeping with the violinist.  After lurking around and eavesdropping on the other passenger’s conversation for a while, Posdnicheff inserts his own argument, effectivly shuts down the good-natured fun by making everyone else really uncomfortable, then spends the rest of the ride passionately telling his own life story, leading up to marriage, murder and mayhem. It’s a delightful novella to get into as I prepare for my own wedding day, with wisdoms like “Yes, I affirm that love, real love, does n ot consecrate marriage, as we are in the habit of believing, but that, on the contrary, it ruins it.” Honestly though I’m always surprised by how present-day Tolstoy’s conversations are, whether it be love and marriage, family and children, or the mess society is making of itself. Just another reminder that they’re called classics for a reason.  Alison Peters Land of Love and Drowning by Tiphanie Yanique (July 10, Riverhead) This debut novel is so gorgeously written and such a joy to read that I doled it out to myself in 20-page sips to make the pleasure last as long as possible. What more can I say?!  It is challenging in the way that the best  books areYanique asks readers to explore difficult dynamics and sit with uncomfortable momentsand  it makes for an immensely rewarding  reading experience. Im hesitant to say anything that will give away the plot. Come to this book with fresh eyes and an open mind, and be prepared to be dazzled.    Rebecca Joines Schinsky Love Treasure by Ayelet Waldman The Hungarian Gold Train- have you heard of it? I certainly hadn’t, and I was exposed to A TON of Holocaust history as a kid. So what was in this train, discovered by the Allies in Salzburg at the end of WWII? The tangible evidence of a vanished community- the Jews of Budapest, most of whom were killed by the Nazis. In this beautiful and wide-ranging novel, Waldman moves forward and backward through time, charting the movement of a single locket taken from this train, one whose history illuminates the lives of such diverse people as a Jewish American soldier, his granddaughter, and the original owner of the locket. Ultimately, this story is about restitution, even after decades have passed, documents have disappeared, and people have died, for Natalie is asked by her grandfather to go back to Europe and locate the heirs of the locket’s original owner (and return it to them). What I especially appreciated about Love Treasure was Waldman’s exploration of the Israeli Jew Eastern European Jew divide and her foregrounding of history and memory as elements that connect everyone, living and dead. Overall, a lovely book.  Rachel Cordasco   Motherfucking Sharks by Brian Allen Carr I raved about this book last week in the Well-Readheads column, but I have plenty of enthusiasm to rave some more! I loved this book to bloody, chummy pieces! In Motherfucking Sharks, a man and his mule ride into a small dusty town and tell the townspeople to hit the road because the motherfucking sharks are coming to gobble everybody up.  (Well, the man tells them, not the mule. If the mule talked, it would be a Pixar film.) Being that they are in the middle of land, the townspeople think the man is insane and lock him up. So, of course, you know what happens next. (Spoiler: OM NOM NOM NOM.)  This slim book is deliciously disturbing fun and more twisted than a Twizzler, but what really makes it work is Carr’s amazing writing. I immediately bought everything else he has written, because it is as much of his brain as I’ll be able to see without a bone saw.  Liberty Hardy   The Pale King by David Foster Wallace I’m about 50 pages from finishing this unfinished novel, and I’m not sure how I’m going to feel when I have to close the book. That said, for fans of Wallace, this is a must. It contains a wide variety of stylistic approaches and voices, and even though unfinished feels more even somehow than Infinite Jest. I’d recommend approaching the book as a collection as opposed to a novel, with the parts loosely united by a focus on the IRS and the theme of human struggle and growth. Yes, the book does center on an examination of boredom (and Wallace puts you through some real tedium in the reading), but most of the best parts are the long chapters, when the narrative lingers with characters as they take a hard look at themselves. This is Wallace at his best, revealing what these characters may not want to see about who they are while maintaining the potential for the hard-won emergence of their better selves.   Loyal Miles   Rat Queens, Volume 1 by Kurtis J. Wiebe and Roc Upchurch I haven’t exactly been in love with comics lately, despite the abundance of really excellent titles currently being published. One of the comics that is starting to get me out of my funk is Rat Queens from Image Comics. This high-fantasy, adventure series follows a group of “battle maidens-for-hire” as they uncover a murderous plot in their home town. It’s just like Dungeons Dragons if your questing group was a raucous Roller Derby team. That may sound a bit gimmicky, but the charming and well-developed characters give this comic sturdy legs. Rat Queens is a ridiculous amount of fun, and I can’t help but smile and cheer my way through this comic.  Ali Colluccio Red Army Red by Jehanne Dubrow Psst!  Hey, you!  Can I interest you in a book of poetry?  No?  Not even if I remind you that April is National Poetry Month and it’s, like, your patriotic duty to read at least one stanza of verse?  Okay, what if I said this book by Jehanne Dubrow (who also wrote an excellent collection called Stateside, mostly about wives waiting for their soldier-husbands to return from war) was the best poetry about the Cold War you’ll ever read?  (Okay, so maybe it will be the only Cold War poetry you’ll ever read.)  Still no?  Okay, what if I told you Red Army Red was about puberty and coming of age and feels, at times, like a Judy Blume novel (in all the good ways)?  What if I told you it has lines in which a bra becomes a “pair of rockets pointing West, a hook-and-eye defense” or these blush-worthy words: Like the Soviets, my body had a plan    for every phase of development. First hair in places where it wasn’t meant  to grow, bramble covering the compound. Then curves like water waiting for a dam. What if I told you that in these poems, you’d meet River Phoenix, Gordon Gekko, Nancy Reagan (with “her usual shoulder pads”) and Lech Walesa?  Would you read it then?  Well, would you?  Still no?  Then I’m afraid, Comrade, we must send you to the gulag.   David Abrams   Relativity by Cristin Bishara Every now and again, an eBook deal grabs my attention, and then the book sits on my virtual shelf for far too long. This was the case with Relativity by Cristin Bishara, and my goodness, I regret it. I started reading this a few weeks ago, and then really dove in over Easter weekend. Its one of those rare YA books that is really quite unlike anything else out there. Physics, parallel dimensions, and a strong main character brilliant enough to understand it all its a wonderful slice of science fiction that isnt afraid to tug at the heartstrings. A girl is dragged across country, away from her friends and a guy that could potentially be the one, and she finds a tree thats a gate to other universes. She tries to find the perfect one, each universe similar to her home with slight differences, and of course, hijinx and feelings ensue. The characters are memorable, the story is unique, and Im going to be talking about this book for a long, long time. Highly recommend it.  Eric Smith   Robot Uprisings  edited by  Daniel H. Wilson, John Joseph Adams I’ve never been a huge anthology reader.  I find that I’m even less interested in robot stories. But, when the anthology is called Robot Uprisings, and it features writers like Ernest Cline, Charles Yu, and Cory Doctorow, I take notice. I started with their stories, which are good, but it wasnt until I started reading the contributions from the ladies that I really hit my stride.  My favorite story in the collection is from an author Id never heard of before, but that I will be becoming very familiar with very soon. Im making it a point to read everything that Nnedi Okorafor has ever scribbled after the beauty that is Spider the Artist. Its first rate scifi, not to be missed.  Cassandra Neace Roughing It by Mark Twain This is Twain’s six year travelogue about heading west during the expansion of the United States. It’s a brilliant mix of travel writing, tall tales, humor, and some charming illustrations. I don’t have a favorite book by Twain, but I can tell you that Roughing It has my four favorite words that he ever put next to each other. Alas, I can’t tell you about them for secret reasons. But if you can’t find something to smile about in Roughing It, you are probably a cyborg who has yet to learn the value of human life.  Josh Hanagarne Save the Date by Jen Doll I had an amazing reading month, filled with some fantastic books. One of the high points was this book of essays by Jen Doll. Doll has been to 20+ weddings from the afternoon courthouse ceremony to the drunken debauchery of a destination and has learned a little something more with each one. I started this collection with the expectation of a funny romp through the life of a perpetual wedding guest (always a bridesmaid…), and while I definitely laughed, my final impression was of much more contemplative nature. I am quickly approaching Doll’s mark of 20+, and I found so many bits of truth in her writing about relationships, about friendships, about our standards in choosing a mate, about one night (or weekend) stands that her essays have stuck with me much longer than I ever expected.  Rachel Manwill   Self-Inflicted Wounds by Aisha Tyler In a year that seemed stupidly dominated by funny white dudes â€" Rob Delaney, Marc Maron, Jim Gaffigan, Nick Offerman â€" Aisha Tyler’s 2013 book Self-Inflicted Wounds shines like a bright twinkly star. Tyler’s impressive TV resume includes Archer, Ghost Whisperer, CSI, 24, and Friends (yep, she played Ross’s paleontologist girlfriend), but it turns out she’s also a devastatingly brainy stand-up comic with a vocabulary that’ll make you weak in the knees. In Self-Inflicted Wounds she nerds out about her childhood sci-fi obsession, her teenage commitment to brown unitards, and why you’re not trying hard enough unless you’re failing. Hard. Bonus bookish points for references to The Left Hand of Darkness, The Silmarillion, A Song of Ice and Fire, and everything Ray Bradbury has ever written. Get this on audio if you can â€" she performs it herself, which is the only way to do funny books by funny people in my opinion. Rachel Smalter Hall   The Shining Girls by Lauren Beukes Once upon a time, a very bad man named Harper found a key which let him into a house which, in turn, let him travel through time. In the house are trophies from young women he both has not yet/already has murdered, and the house pressures him to go get them. And he does. One of these young girls who shine, in a way that Harper and the house can see, is named Kirby and she is the one who survives his brutal murder attempt. He was never caught (after all, he and the house are never really there, are they?) but she’s determined to find him, and she is brilliant enough that maybe she’ll manage to do it. Beukes wrote an amazing book here which I haven’t even made a dent in describing to you, because I haven’t talked about her amazing job describing the various time periods Harper slips in and out of, nor have I talked about her effortless way with dialog or the cast of characters beyond killer and victim, whom you wind up really caring about. This is a tense, exciting book which r eminded me of another phenomenal recent novel, NOS4A2 by Joe Hill. I read The Shining Girls more or less in a single day, too caught up to get anything else doneand flipping through my copy while writing this review has meant I keep pausing to re-read sections. This is well worth your time, as is everything Lauren Beukes writes.  Peter Damien The Story Hour by Thrity Umrigar Thrity Umrigar turns her expert eye to the immigrant experience, writing about a young, lonely Indian woman, Lakshmi, who ends up in the hospital after trying to commit suicide. Lakshmi bonds with her psychologist, Maggie, a mid-50s black woman married to an Indian man, and Maggie allows the relationship to extend beyond the professional. It’s a beautifully written portrait of two very different women and how they change each other, examining difficult issues of race and forgiveness.  Swapna Krishna   Theatre of the Gods by M. Suddain As per tradition, I cannot  praise something without picking a fight: so it is with Theatre of the Gods, Matt Suddains polymorphic fantasia of a space opera. The novels unashamed ambition, coupled with the overwhelming variety of imagination that Suddain displays, caused much harrumphing amongst critics who prefer their fiction more timid and restrained. As a result, the book didnt get near to the praise it deserved upon its release last summer. Yet Theatre of the Gods is that rare thing, an experimental novel that also serves as a delightful, compulsive page-turner. The metafictional fireworks, sensational though they are, never distract from the adventure at the novels core a psychedelic journey across dimensions aboard a ship crewed by rogues, eccentrics, fools, children and a philosopher who finds himself in the middle of them all. Suddain’s remarkable debut proves that science fiction has not yet become an entirely decadent genre, and we should never be afraid of excess.  Se an Bell   Torn by Justin Lee His peers called Justin Lee “God Boy” when he was a kid on account of his devout Christian faith. He was the ultimate Evangelical poster child: regular youth group attendee, evangelist to the other kids in his school, Bible facts wiz, and so on. He was also hiding, denying, and trying desperately hard not to believe the fact that he is gay. Torn chronicles Justin’s years long struggle to reconcile his faith with his sexual orientation, even going so far as to undergo “treatment” at harmful “ex-gay” ministries. Finally, Justin managed to emerge from the fog and reaffirm his Christian faith while fully accepting himself as a gay man. Torn is to church-sanctioned homophobia what Jesus Feminist is to church-sanctioned sexismâ€"a flashing sign saying, “Look! There’s a better way, a more loving way.”  Kate Scott

Transcontinental Railroad Essay - 825 Words

Transcontinental Railroad (Essay Sample) Content: Student Name:Course:Lecturer:Date of Submission:Transcontinental RailroadThis paper will explain about how the transcontinental railroad was constructed, the challenges en-counted during the construction period and the man power. Transcontinental railroad is a connection of several railroads with a common border that have terminals situated in continental borders or oceans. The first transcontinental railroad was constructed between the year 1863 and 1869 and it was 3069km long. It was to connect between the western United States and the pacific coast at San Francisco Bay with parts of eastern U.S rail network at low and council bluff on the sides of Missouri River. This railway network open up the interior parts of the continent for trade and commerce, settlement and infrastructure development. It enhanced free and fast movement of traders and other people from one place to another and this reduced transportation cost of goods and services. The three private companie s that constructed this transcontinental railroad were western pacific railroad company, central pacific railroad company and union pacific railroad company. Each company constructed a portion of the railway network depending on the place the company had been located.The construction of transcontinental railroad had been a long time awaited dream that had been conceived back in the early 1832 by Dr. Hartwell Carver (Ambrose 314). He final proposed its construction when he presented his ideas to the congress in 1847. Implementing these ideas were not an easy task, the private companies that built it had to en-counter a number of challenges. The vastness of America terrain made it difficult for these companies to identify the routes the transcontinental railroad would pass through. They had to invest in human personal with expertise that would identify the exact routes for the railway network to pass through, for example they had to hire scientists, surveyors and artists. These constr uction companies faced laborer shortage especially in places that were sparsely populated, for example the Central Pacific Railroad en-countered terrible shortage of works and also the worker it recruited did have experience. Lack of suitable land to build the southern transcontinental railroad network made Gadsden to come up with a plan to buy land from Mexico in 1853 that could provide a suitable terrain for the construction of southern railroad network. The company that contracted the Panama Rail Road experienced several obstacles, for example the workers were affected by the cold climatic condition in the rain forest and diseases like malaria and cholera. The terrain was also not favorable since the topography was mountainous. The company had also to look for workers from around the globe and getting them was the biggest challenge since most of them feared the harsh climatic conditions in the rain forest environment.These companies faced labor shortage. For example the central p acific company experienced shortage of semi skilled labor and it had to depend on the blacks to offer semi skilled services.The Union Pacific Railroad Company encountered challenges in obtaining financial support and the civil war hindered it from getting worker since most of the people were taking part in the civil war. It also experience shortage of construction materials since there was no channel to connect between Council Bluffs and Nebraska as the railroad was still under construction. They were forced to sell their four locomotives and this totally delayed them from starting the construction of the railroad. The construction of the Transcontinental Railroad was also hindered by the civil wars, due to the war some railroads networks which had been already constructed were destroyed and they had to be reconstructed and this caused railroads supplies prices to hikeThe Union Pacific private company recruited its laborer to construct the railway network from Army veterans, enginee ring college students and Irish immigrants. The army veterans had a lot of experience which they had acquired during the American civil war when they were working as US military Railroad. This task... Transcontinental Railroad Essay - 825 Words Transcontinental Railroad (Essay Sample) Content: Student Name:Course:Lecturer:Date of Submission:Transcontinental RailroadThis paper will explain about how the transcontinental railroad was constructed, the challenges en-counted during the construction period and the man power. Transcontinental railroad is a connection of several railroads with a common border that have terminals situated in continental borders or oceans. The first transcontinental railroad was constructed between the year 1863 and 1869 and it was 3069km long. It was to connect between the western United States and the pacific coast at San Francisco Bay with parts of eastern U.S rail network at low and council bluff on the sides of Missouri River. This railway network open up the interior parts of the continent for trade and commerce, settlement and infrastructure development. It enhanced free and fast movement of traders and other people from one place to another and this reduced transportation cost of goods and services. The three private companie s that constructed this transcontinental railroad were western pacific railroad company, central pacific railroad company and union pacific railroad company. Each company constructed a portion of the railway network depending on the place the company had been located.The construction of transcontinental railroad had been a long time awaited dream that had been conceived back in the early 1832 by Dr. Hartwell Carver (Ambrose 314). He final proposed its construction when he presented his ideas to the congress in 1847. Implementing these ideas were not an easy task, the private companies that built it had to en-counter a number of challenges. The vastness of America terrain made it difficult for these companies to identify the routes the transcontinental railroad would pass through. They had to invest in human personal with expertise that would identify the exact routes for the railway network to pass through, for example they had to hire scientists, surveyors and artists. These constr uction companies faced laborer shortage especially in places that were sparsely populated, for example the Central Pacific Railroad en-countered terrible shortage of works and also the worker it recruited did have experience. Lack of suitable land to build the southern transcontinental railroad network made Gadsden to come up with a plan to buy land from Mexico in 1853 that could provide a suitable terrain for the construction of southern railroad network. The company that contracted the Panama Rail Road experienced several obstacles, for example the workers were affected by the cold climatic condition in the rain forest and diseases like malaria and cholera. The terrain was also not favorable since the topography was mountainous. The company had also to look for workers from around the globe and getting them was the biggest challenge since most of them feared the harsh climatic conditions in the rain forest environment.These companies faced labor shortage. For example the central p acific company experienced shortage of semi skilled labor and it had to depend on the blacks to offer semi skilled services.The Union Pacific Railroad Company encountered challenges in obtaining financial support and the civil war hindered it from getting worker since most of the people were taking part in the civil war. It also experience shortage of construction materials since there was no channel to connect between Council Bluffs and Nebraska as the railroad was still under construction. They were forced to sell their four locomotives and this totally delayed them from starting the construction of the railroad. The construction of the Transcontinental Railroad was also hindered by the civil wars, due to the war some railroads networks which had been already constructed were destroyed and they had to be reconstructed and this caused railroads supplies prices to hikeThe Union Pacific private company recruited its laborer to construct the railway network from Army veterans, enginee ring college students and Irish immigrants. The army veterans had a lot of experience which they had acquired during the American civil war when they were working as US military Railroad. This task...

Convince Me! A Persuasive Writing Activity

​As your child starts learning more complicated types of writing, she’ll be introduced to the idea of persuasive writing. If she’s the type of kid who frequently challenges or debates what you have to say, then the hardest part of persuasive writing will probably be the writing itself—she’s already working on the persuasion piece! The Convince Me! activity is an easy way for you and your child to practice persuasive writing at home, without the worry of getting a good grade. Persuasive writing puts the everyday challenges and debates into a written form. A good piece of persuasive writing explains the issue at stake, takes a position, and then explains the position and its opposing stance. Using facts, statistics and some common persuasive strategies, your child’s argument essay tries to convince the reader to agree with her. It may sound easy, but if your child doesnt hold her own well in arguments or has trouble doing research, she may need some practice to become convincing. What Your Child Will Learn (or Practice): Persuasive writingResearchAnalytical thinkingNegotiation and written communication Getting Started with the Convince Me! Persuasive Writing Activity Sit down with your child and talk about she needs to do to make somebody else see her side of an issue. Explain that while sometimes she argues, when she backs up what she’s saying with good reasons, what she’s really doing is convincing the other person, given the other person justification for seeing things her way.Prompt her to come up with some examples of situations in which she tried to change your mind about something she didnt agree with. For example, maybe she’s successfully negotiated an increase in her allowance. Tell her that the word for what she did was to persuade you, which means she was influencing what you thought or was convincing you to look at things differently.Together, brainstorm words and phrases that can to try to persuade someone and write them down. Talk about things that happen around the house that you and your child don’t always agree on. You may want to stick with topics that are not going to cause huge fights since this is supposed to be a fun activity. Some ideas to consider include: allowance, bedtime, how much screen time your child has daily, making her bed, the time frame in which laundry has to be put away, the division of chores between children, or what types of food she can eat for after-school snacks. (Of course, these are simply suggestions, there may be other issues that come up in your household that arent on that list.)Choose one and let your child know you might be willing to change your mind about it if she can write a convincing and persuasive essay explaining her reasoning. Make sure she knows her essay has to say what she thinks should happen and use some persuasive words, phrases and strategies.It is absolutely crucial to make sure to set the conditions under which you’ll give in. For example, maybe her goal is to try to convince you to change your mind about eating sugary cereal over the summer, not for the rest of her life. If she convinces you, you must live with the chan ge. Set the rules for engagement first, and dont change them.Read the essay and consider her arguments. Talk to her about what you thought was convincing and which arguments didnt convince you (and why). If you’re not totally persuaded, give your child the opportunity to rewrite the essay with your feedback in mind. Note: Don’t forget, you really need to be prepared to make changes if your child is persuasive enough! It’s important to reward her if she writes a very good piece of persuasive writing.

A Woman Under The Influence - 1348 Words

A Woman Under the Influence is an American dramatic film that was written in an entangled way to illustrate a story. The auteur John Cassavetes wrote and directed this film that was released in November of 1974. Cassavetes spent most of his career creating films that were more ‘off the grid’; A Woman Under the Influence is a prime example considering there was no other American film quite comparable to it. This was a rare film because the internal fluctuations effectively allowed formulating of the primary configurations. â€Å"John Cassavetes rejected the elements and techniques of the American movie and created his own method† (LoBrutto). Cassavetes is known to be the pioneer of American independent film. Independent filmmaking is difficult to establish an exact definition mostly because it does not follow a set of specific guidelines. Conversely independent films are commonly designated to be character driven, and these were the films that frequently had an e xtremely low budget. A Woman Under the Influence and some of Cassavetes other films demonstrate in a similar form of bstylistic characterizations of post World War II European film. Independent filmmakers typically viewed their films as a film as an art form or as a business film. Nonetheless Cassavetes undoubtedly viewed his films as a form of art. The film opens with typical events any average family would endure. Gena Rowland starring as, Mabel Longhetti is introduced to the audience as a typical housewife. It isShow MoreRelatedFilm Analysis and Different Viewpoints on A Woman Under the Influence, and Wanda2555 Words   |  11 Pagesdevices and thematic motifs may differ from director to director, [but] the overall functions of style and theme remain remarkably constant in the art cinema as a whole.† (Bordwell â€Å"The Art Cinema as a Mode of Film Practice†) For example, A Woman Under the Influence (1974) and Wanda (1970) are formally very different but both develop portraits of irresponsible mothers within the socio-historic context of the decline of the Baby Boomers and the trauma of the Vietnam War. Bordwell’s assertion is a simpleRead MoreThe Media Presents Negative Role Models Essay867 Words   |  4 PagesThe media has a strong influence on society, both negatively and positively. So when children as young as 6 are being influenced by celebrities such as Paris Hilton, Lindsay Lohan, and Britney Spears; we as a society have lost site in what it is to be a positive influence. Kathleen Deveny and Raina Kelly raised awareness in their article â€Å"Girls Gone Bad?† which depicts the bad behavior and influences set by celebrities such as Hilton, Lohan, and Spears have any long term affects on young women. AreRead MoreGreek Women And Roman Women1102 Words   |  5 PagesClassical Antiquity† by Sarah B. Pomeroy The title of this book, â€Å"Goddesses, Whores, Wives, and Slaves† is written in order of the ranking of women. In classical antiquity, in some aspects, a whore had more freedom and rights than a married upper-class woman. This alone is evidence of the degree that women in classical antiquity were oppressed. Classical Greek Athenian women and Roman women had similarities in their life styles and expectations to become wives and mothers, but Roman women developed minorRead MoreSexual Repression And Its Effects On Society852 Words   |  4 Pagesadvertisements have progressively become more erotic and have appealed more to our natural desires for relationships than to the need for the product itself. It is not uncommon to see a perfume advertisement with a naked woman holding her breasts, a denim commercial with a man and woman making love, or a fast food ad with young women prancing around in small bikinis. Despite this outward media on sex, society runs into the contradicti on of sexual repression. With the increase of pregnancy and sexuallyRead MoreHow Marriage And Family Concepts Relationship Between Hinduism And Christianity Are Influenced By Laws Of Manu And Writings1679 Words   |  7 Pagesscholars at his time, Martin Luther viewed family and home as the center of universe and under his great influence, people started to see home as the second important place other than the church. It was his rejection of celibacy changed the opinions over marriage and family in the western world. After analyzing the story of Adam and Eve which teaches the origin of man and woman, the purpose of the existence of a woman and the state of love in a marriage, Luther examines marriage as a gift from God. FromRead MoreGender Roles In The Movie Zootopia914 Words   |  4 Pageswhen it comes to Gender, when you compare to gender in America. Gender is the physical, behavioral and personality traits that a group considers normal for its male and female members. Gender i s a background identity that acts on our behaviors and influences how other people evaluate us. There are many similarities in the movie Zootopia and how it mirrors gender struggles in the United States. Throughout the entire movie, we see different issues dealing with gender such as gender identity, gender nonconformingRead MoreA Woman s Choice : Classic Eurasia1037 Words   |  5 Pagescycle of sharply stratified class systems. But, a common theme in all of these Second-wave civilizations was the clear presence of patriarchy. Under patriarchal rules, women are inarguably subordinate to men in all matters (233). Given the presence of patriarchy in all classic Eurasian empires, narrowing down the choice of which empire to live under as a woman is a bit tricky. Although the presence of patriarchies among classic Eurasian Empires ensured the overall subordination of women, certain EmpiresRead MoreThe Representation Of Gender And Media978 Words   |  4 Pagesrevolutions in the approaches used to make sense of gender representations. Gender and media aims to freeze the frame, p ress the pause button, or hit the refresh key to construct that how media shows social stereotypes. There are many advertisements which influences people, the one such advertisement is of Van Heusen brand advertising for men’s wear tie. These advertisement clearly reflects gender inequality. Since then, of course, the role of women in society and representation in advertising has come a longRead MoreEssay on Helen as Angel and Rebel in The Tenant of Wildfell Hall1388 Words   |  6 Pagesand children. He even had the rights to his wifes income or heritage! The only acceptable way for a woman to lead her life was to be a social character, a supporting wife and loving mother, so to speak an angel in the house. The term the angel in the house refers to Coventry Patmores poem with the same name. The poem depicts the ideal of a loving, unselfish, (sexually) passive and sensitive woman, who was religious and devoted to please her husband: Man must be please; but him to please, is womansRead MoreHealth Disparities in HIV Essay1060 Words   |  5 Pages19% are males. The question at hand is, what’s causing so many African American woman to be infected in America? Poverty, healthcare access, and risk taking behaviors are all among the answer. One in 4 African-American women lives in poverty, and people living in poverty also get lower-quality health care in general. Exchanging sex for drugs, money, or to meet other needs causes the increase HIV risk factors. For woman living in poverty with low quality health care gives the HIV infection to advance

My Grandma Of The Old Folks Home - 949 Words

In 2011, I went to visit my grandma Camille in the old folks’ home. At that time she was 82, and I was 17, and I was about to enter into my senior year of high school. This was the last time I ever saw her. She had been living there for about a year and a half, and I had been to see her a lot. But it was becoming a bit sadder with each visit, partially because the place was full of people who were near the last stages of their life. Even worse, with each visit I saw that my grandma health was in decline and I didn’t know how the handle that. When I saw her on this day, she was very excited because they was having a gathering in the dining hall to celebrate the 4th of July. They were going the have ice cream along with some music. While I was not very excited to tag along with Grandma to a 4th of July celebration when it was not really the 4th, I knew she didn’t want the miss the event so I said, â€Å"Let’s go!† My grandmother and I rolled o ver, and she introduced me to everyone as we passed by saying, â€Å"This is my granddaughter, and she going to be a senior in high school next year.† They all responded, â€Å"Nice to meet you† and â€Å"That’s nice.† When all the introductions had ended and we waited for the festivities to begin, I became one of them. It was an uncomfortable situation at first and I remember thinking to myself â€Å"What did I get myself into?† But as the party kick off into full gear with some people dancing and others taking full advantage of theShow MoreRelatedJournal Entry African American972 Words   |  4 PagesJournal Entry of a Subordinate Group Member June 18th, 1963 Hello my precious unborn child. I am not really sure where to begin. 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My grandmother’sRead MoreThe Practicality Of The Elderly2214 Words   |  9 Pagesseniors. More specifically, he says â€Å"I have lived some thirty years on this planet, and I have yet to hear the first syllable of valuable or even earnest advice from my seniors.† This stance is magnanimously contradictory, as most of the world would be opposed to such ridicule. Ponder on the topic and ask if there truly is any usefulness of old people. I feel that there is some truth behind the Thoreau’s diction. The elderly can grant no largess of economical gifts, however they do provide a strong basisRead MoreMy Family Of The Family1061 Words   |  5 Pagesbrought up in or adopted into (Welch). In my case, my family of origin is my family related by blood because I grew up in this household my entire life. There are many types of subfamilies such as single parent families, childless or childfree families, stepfamilies, cohabiting, and same sex families. I was raised in a traditional family and so have all my ancestors tracing back to the family genogram. The framework of my family of origin In the genogram of my family of origin, it traces back to fourRead MoreThe Ghost Essay1578 Words   |  7 Pagesnightstand before answering. Seven oclock. I dont think so, Granddad. He rolled to his side. Can I sleep a little longer? No, theres church this morning. What time is church? he asked. It doesnt start til eleven back home. Be that as it may, your grandma has a Sunday school class to teach and its a thirty-five minutes drive. He stifled a moan. Church was bad enough, but combined with Sunday school, he would have a mind-numbing day. Sorry to rush you, Nathan, but you need toRead MoreU.s. Citizen Is The Freedom Of Chase And Fulfill Your Wildest Dreams919 Words   |  4 Pagesright ones to move you to the next level. Be Opportunistic My great, great grandfather Lewis Smith was born into slavery in 1842. He spent the first two decades of life on a plantation in Hahira, Georgia. He was physically, emotionally, mentally, and psychologically abused at the slave owner s whim. He proudly wore the stripes on his back from years of being whipped and having hot tar dropped on his back. According to the family book, my grandmother tells a bone tingling story Grandpa Smith toldRead MoreBrave Heart : Silent A Long Time1039 Words   |  5 Pagesthem. â€Å"Death is a beautiful thing,† he said, his eyes on the running water. â€Å"One of the best things that can happen to you – hands down. Ya get to rise up, out of the muck and just†¦go home.† Valiant blinked. â€Å"Home?† she whispered, as if her voice would shatter the moment. â€Å"Home,† he repeated, with a sigh. His eyes were distant and clouded, as if beholding a scene that was miles and miles away. â€Å"The first time it happened, I was two,† he said presently. â€Å"I wasRead MoreSummary : Drivers Gone Rogue 1071 Words   |  5 PagesHELLOOO AMERICA; welcome to the game show called Drivers gone rogue are you ready to see who s the best driver of them all Here s our contestants; Ruth-65 year old woman from Texas, Mike-40 year old man from Kentucky, and Blake- 15 year old boy from Montana. Today we are going to be asking you guys some questions and giving you some scenarios about driving and whoever gets the most questions correct wins a NEW CAR!! Are you ready to start? Question ONE: What is the average speed limit onRead MoreLet The Circle Be Unbroken By Mildred D. Taylor1102 Words   |  5 Pagesjob creating the characters. The characters in Let the Circle be Unbroken portrayed the time frame perfectly. The book was written in the mindset of Cassie Logan. Cassie Logan is easily my favorite character. She is one of four children in the Logan household. She is a brave, intelligent, and is a caring ten year old. She deals with lots of conflicts. For instance when Cassie’s brother, Stacey wants to grow up and decides to go and works in the cane fields. In order to help his family pay for taxesRead MoreEssay On Abuela Invents The Zero And To Kill A Mockingbird904 Words   |  4 Pagesto late hours. Even though these men looked like this, she saw someone she knew, Mr. Cunningham. She started to talk to him, not knowing what was going on and why the men were there. The book states I began to feel sweat gathering at the edges of my hair; I could stand anything but a bunch of people looking at me. They were quite still. What’s the matter? I asked. Atticus said nothing. I looked around and up at Mr. Cunningham, whose face was equally impassive. Scout was trying have a normal conversation

Paper Tigers Response - 1472 Words

Austin Jones ENC 1101 -037 10/8/13 Yang Response In his essay â€Å"Paper Tigers,† Wesley Yang discusses his own experiences as an Asian American, tying them into the larger picture of Asians functioning in American society today. Yang’s argument is that even though Asian Americans are one of the most successful ethnicities in the country, stereotypes that Asian Americans are exposed to affect the way other Americans view them. Because of personal bias and racism, human society fails to see other people for who they are and put too much emphasis on what they are supposed to or not supposed to be in America today. Stereotypes cloud people’s vision and judgment and keep some from achieving their goals because others have a pre-created†¦show more content†¦The stereotype that Asian Americans just naturally have a step up above the rest that paves the path for the jealousy other ethnicities is really the result of ridiculous amounts of dedication and this group of people should be praised for their work ethic. These cram schools can be found all over Flushing, a town mostly occupied by Americans of Asian descent. In Flushing, NY lives a young Asian American writer named Jefferson Mao who wrote to Yang seeking guidance about â€Å"’being an Asian writer (535).’† This is a great example of how stereotypes are affecting people today. This young man should not have to worry about being an â€Å"Asian† writer, but attempt to be a great writer no matter what his background is. Unfortunately, not all people think this way, and the Asian community suffers because of it. For example, â€Å"Princeton sociologist Thomas Expenshade has calculated that an Asian applicant must, in practice, score 140 points higher on the SAT than a comparable white applicant to have the same chance of admission (536).† This is incredibly unfair to young Asian Americans who strive for greatness and must work harder to not only meet the standards that are required for an individua l to receive admission, but to get the standards needed for an Asian to get in. An example of fair acceptance on the collegiate level would be UC-Berkley. Ten years after outlawing any â€Å"racial engineering† at the State’s publicShow MoreRelatedThe Decline Of The Population Of Wild Tigers1165 Words   |  5 PagesThe Decline in the Population of Wild Tigers (Panthera tigris) Sherene Hall, ZOOL 215, Section 1, Spring 2015 Abstract This paper reviews the causes of declining wild tiger populations. 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The following year Woods, who is a minority had become the youngestRead MoreAmy Chuas The Battle Hymn Of Tiger Mother1573 Words   |  7 Pagescommunication skills, having intuition, and so much more. Everyone has a different sense as to how they demonstrate leadership; whether it be within the household, the workplace, or even in politics; we see it everywhere. In Amy Chua’s, The Battle Hymn of Tiger Mother, she demonstrates her leadership qualities throughout her book in to how she chooses to raise her children vs. â€Å"western-style† of parenting. She t akes on a very authoritarian style of parenting to which she demands arguably almost impossibleRead MoreThe Companies That Dropped Tiger Woods1332 Words   |  6 PagesRunning head: THE COMPANIES THAT DROPPED TIGER WOODS The Companies That Dropped Tiger Woods During His Scandal Should Not Reinstate Him Joseph E. 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Apple Free Essays

Describe Alexander the Great using Functions of Management. Planning Alexander knew a thing or two about setting objectives and what needs to be done to achieve it. He knew how to strategies. We will write a custom essay sample on Apple or any similar topic only for you Order Now This was best shown when they were planning the attack to kill Daring. Leading The movie presented Alexander excellent leadership skills. He trusted his subordinates by delegating the Jobs to them. He communicated with his army, if possible, one by one, to show his soldiers how he values them, to encourage them, for example, to conquer their fear of death. His leadership skills was also shown whenever there was a conflict, he always find the right words, ideas to solve it. Organizing When they were planning for the strategy that they would do to defeat the 250,000 barbarians, he organized which his people would be grouped to do a certain Job to achieve the objective. Controlling Alexander control was best shown when Daring was already on his way to escape and leave his fellow barbarians. Because Alexander army was already struggling, ND they were not able to kill Daring, he made a decision not to chase Daring anymore to not risk the lost of his 40,000 army. . What was the Vision and Mission of Alexander? Using SOOT Analysis, how did he conquer the Persian Empire? Alexander incredible vision was to be the King of all. Influenced by Aristotle, he wanted to build a city-state. He wanted to build the largest empire. He wanted Macedonia to meet the East. He envisioned his leadership to surpass what all his ancestral heroes had ever done. Hi s mission was to conquer every tribe that ever existed until the end of the world. He wanted to connect all the lands. He wanted his army to go places where they never thought possible. He wanted people to soldier and work for the cities. He wanted Persians and the people of the world to be freed from slavery. Persian Empire There were a lot of things to consider how they conquered the Persian Empire. What the Macedonian army had was a great leader. This was the strength that they had, aside from having trained army. Alexander was a great strategist and they used it to their advantage. Even if Alexander would be killed, it was Just one Macedonian; his army could stand on its own. One of the army’s weaknesses was their lack of men. They were only comprised of passionate, well-trained, and armed men of 40,000. Also, they did not have arrows. Opportunity arose when he knew how his enemy would attack them. He studied their formation and how they will find a way to attack Daring. He also knew that when he would be able to kill Daring right away, the barbarians wouldn’t be able to do anything because they only followed instructions to Daring. The biggest threat that they had to defeat was the staggering number of barbarians they had to battle. They had to triumph over 250,000 Persians. 3. Using Strata concepts, what were the causes of Alexander defeat in India? There were many factors on his defeat against India. One internal factor was his arrogance. Some of his subordinates despise his attitude. Another was his failure to keep the trust of his people. The Macedonian army had been going with him for six years to conquer lands without even returning home. His people got really homesick and missed their families. And because of that, some of them were decided to go home. But Alexander, some of his faithful army, and Asians still went with him to battle out India. On the other hand, the external factor was that he didn’t see how strong his competitor was. Although he used his same strategy in defeating Persian barbarians, the competitor was too strong for them. Indians were using elephant for combat and the Alexandria were only using horses. They didn’t see that coming. 4. Why do you think Alexandra was considered as one of the greatest strategist in history Alexander was really smart. He was able to study all the external and internal factors that should be considered when he was making a strategic decision. He studied the strength, weaknesses, opportunities, and threat. And most of all, he knew his army and his competitor. And when he was able to make a strategy, he wisely used his resources, his army. He led his army, organized them into groups, and made the decisive actions to assess what the strategy had achieved. How to cite Apple, Papers Apple Free Essays Apple What are the five marketing management orientations? 1. The Production Concept The production concept holds that consumers will favor products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. This concept is one of the oldest philosophies that guide sellers. We will write a custom essay sample on Apple or any similar topic only for you Order Now The production concept is a useful philosophy in two types of situation. The first occurs when the demand for a product exceeds the supply. Here, management should look for ways to increase production. The second situation occurs when the product’s cost is too high and improved productivity is needed to bring it down. 2. The Product Concept The product concept holds that consumers will favor products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. Some manufacturers believe that if they can build a better mousetrap, the world will beat a path to their door. . The Selling Concept The selling concept holds that consumers will not buy enough of the organization’s products unless it undertakes a large-scale selling and promotion effort. The concept is typically practiced with unsought floods – those that buyers do not normally think of buying, such as encyclopedias and funeral plots. These industries must be good at tracking down prospects and convincing them of product benefits. The selling co ncept is also practiced in the non-profit area. A political party, for example, will vigorously sell its candidate to voters as a fantastic person for the job. The candidate works hard at selling him or herself – shaking hands, kissing babies, meeting donors and making speeches. Much money also has to be spent on radio and television advertising, posters and mailings. 4. Marketing Concept The marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. Also Case Study will describe why Apple Inc. is a very successful company. Surprisingly, this concept is a relatively recent business philosophy. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, co-ordinates all the marketing activities affecting customers and makes profits by creating long-term customer relationships based on customer value and satisfaction. Under the marketing concept, companies produce what the consumer wants, thereby satisfying the consumer and making profits. . Societal Marketing Concept The societal marketing concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer’s and the society’s well being. The societal marketing concept is the newest of the five marketing management philosophies. Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad? For most, safest answer will be, â€Å"The Apple Company follows all the marketing orientations, and that’s what made them very successful. † That somehow is true. But particularly speaking, I believe that the Apple Company focuses more on, The Marketing Concept, producing a very innovative, efficient, worthy, and consumer-satisfying product- such as the iPhone and iPad. The price of an Apple product may not be very affordable to everyone, but for whatever price you invest to an Apple product, it’s worth the value. Even though the products don’t go through a lot of promotions and special prices, people sold out Apple products, and most of the time, the company leaves the people asking for more. Apple knows which products to produce, and most especially what will make its’ competitors anxious and disturbed. Apple is with no doubt a big competition in the global industry. How to cite Apple, Essay examples Apple Free Essays Choose an Emirate company of your choice and discuss its supply chain strategy. You need to cover the point while paying attention to the nature of its business; its monitors and future development of the business. . We will write a custom essay sample on Apple or any similar topic only for you Order Now Choose a project of your choice which is related to the company you work for and discuss all important aspects that are associated with its achievement. Underline potential critical path, potential factors that affect the process management of your selected project. Lastly, bring forward your own recommendations in view of successful project management. Assessment criteria Structure: need to pay attention to clearly plan the ideas in logical manner that is insistent with the core topic. The basic parts-introduction, body and conclusion- must be underlined 2. Analysis: must pay attention to discussing all core ideas with appropriate link between theories and practice. There must be a clear link between the case study and the application of information conveyed by theory related to the topic discussed 3. Presentation: group involved in preparing the topic must show cohesive involvement in the preparation of all parts of the assignment. How to cite Apple, Papers Apple Free Essays * History: * Apple is a company which produces computers and technological products like computers, mobiles . On April 1, 1976, the Apple computer was established . Steven Wozniak, a high school drop-out who worked for Hewlett-Packard, dabbled in computer-design and created what would become the Apple I. We will write a custom essay sample on Apple or any similar topic only for you Order Now His high school buddy Steven Jobs, also a drop-out, worked for Atari and convinced him that the two should form a company to market the new computer, which eventually took off in 1977 with the Apple II. * * By 1980, the Apple III was released and their company employed several thousand workers. It began in Egypt in 1990 and produced their products in 1991. It began to produce the first computer Mac in Egypt but there is a disadvantage that faces the company in Egypt which is the high cost! * * The computers in this time were sold by 60,000 to 70,000 so few people bought it. The owner of the Egyptian company is called Mohamed Medhat . The company also in Egypt began to produce this computer. In 1991 the company produces approximately by 1500 prices only. The company in Egypt doesn’t correct their wrong and still the high prices of computers raises up. * In 1991 the price of iMac is 35,000 L. E. It is too much. In 1992 Apple Company makes a high loss, because of the high prices. So they began to think in another way to reduce the cost of the company. They reduced the cost to half but they also made a lot of losses. Steve is still thinking how to save the company and began to make profits. * * * Mohamed Medhat followed him in his steps to save the company in the Middle East because in this time the only branch for Apple Company in the Middle East in Egypt only in this time, but now in Egypt and UAE. They began to produce new products by low cost so they can save their company and began to make high profits. Now in 2012 apple makes a great successful product than Microsoft and become the leader of the technological market Apple Company produces a lot of unique products like: Macbook _Macbook ProMacbook Air| Next-generation quad-core and dual-core Intel processors. The 13-inch MacBook  Pro now features a 2. 4GHz Intel Core i5 processor or the fastest dual-core processor available — the 2. 8GHz Intel Core i7. With Turbo Boost speeds up to 3. GHz, these processors allow the 13-inch MacBook  Pro to perform up to twice as fast as the previous generation. 1But we couldn’t leave fast enough alone. The new 15- and 17-inch models bring quad-core power to almost everything you do. The available 2. 5GHz quad-core Intel Core i7 processor — with Turbo Boost speeds up to 3. 6GHz and up to 8MB of shared L3 cache — enables these MacBook Pro models to run applicati ons up to twice as fast as their top-of-the-line predecessors. 2| iPad ( 3G – Wifi)| In work Mail, Calendar, Notes, and Safari in a beautiful, thin and light design, so you stay productive anywhere. With easy, secure integration into business environments and a robust platform for app development, iPad is ready to start working when you are. In Education iPad inspires creativity and hands-on learning with features you won’t find in any other educational tool — on a device that students really want to use. Powerful built-in apps and apps from the App Store let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now, with the introduction of Multi-Touch textbooks, iPad takes learning to a whole new level. iPod (Classic – Touch-Nano)| It used for listening music and people can also watch some movies. | Services: If we talk about the apple’s services . the company give to there customer a good services through selling the product and after purchasing the product . apple’s services contain (warranty on it products for along time (between 1 to10 years ) , hardware servic es for instance , mousse , keyboards , monitor , track pad , printers, hard disk and Etc. . the services contain software services also , for instance operating system (OSX ) . that’s some services after purchasing . n other hand the service before purchasing . the sales person give the full information about the products to customers , make an offers to attract more and more customer , for instance in 2011 , there are many offers which the company made ,for example , to buy I phone and get I pod Nano with full accessories . and another one to buy any laptop and get ( software and full applications for free during the offer period) in usually you should to buy them software with 250 L. E and applications with 650 L. E . so it is very attractive and good offer . Apple company provide a good packaging to save it’s products . Vision Of Apple : Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Mission Of Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Apple campaign for I phone 5: This is the last marketing campaign for the newest product will be in the market next summer . This advertising tell the customer for a new generation of I phone ( I Phone 5 ) with a new feature and quality . the advertising tell the customer . the new I phone is totally different from the I phone 4 , 4S and has a changes in every things . This Advertising show that apple was more interesting and focus on its segment and target it seriously . using the full capacity to stratify the targeting market SWOT analysis for Apple company: Strengths : apple OSX ( operating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value. Weakness : Apple prices . the cost of apple products is very high so it can’t compete in the Market . Dell and HP compete it by the same products but with less prices . so it represent a big weakness point face the company in Egypt . other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product , so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem . Opportunity : Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system. A version of Apple’s iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple. Threats : The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position. The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products. PESTEL analysis: Economic : apple company effected by the economic situation , the economic crises effect on the company production and company sales . he apple products have a high cost so it has a big related with the economic . ,for example, the company after the revolution , recorded a big loses in its sales and profit . after the revolution people avoid to buy the luxury products like I pod and I pad . apple recorded in 2011 loses in Egypt more than 50 Million . and in the economic crises in USA . apple recorded loses by 700 Million dollar . Technology : apple com pany strongly effected by technology factor , the company should to has the final technology tools that the world use it in this time . pple company every time develop their products with new feature and technology , for example I phone developed to 3GS to 4G and finally 4GS and 5G soon . other products like I pad develop it to work with the third generation of communications (3G) . apple now is the best company all over the world use the touch technique in its products and devises . Political : Could be new laws or regulations , for Example in last time the GPS ( Navigation system ) in Egypt is not allow to use so apple stopped this program in Egypt tell 2008 and after this the government allow to use the navigation system In Egypt . o apple supported their devises by the GPS system . Social : Means social trends. If you are a phone company, Apple’s entry into the cellphone market created a demand for touch screen phones, (about time! ) for example. Thus Nokia and co. had to respond. (I like Nokia, but they should have been ahead of the game in this one, so I’m glad Apple kicked them). Environmental factors: environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance. Apple may not effect with climate strongly but it may be effected by tourism , this will effect all process of the company ( production process and sell process ) Customer Analysis: Demographic ( Age – Gender – Family size – Life cycle or Income ) Apple company make different products to different ages , for instant they made I pod Nano for the children and youth and after that they made I pad for businessmen and the youth can also use it form 15 to 60 years old , they made also I Mac form grand ages . Apple is completely successful to target different ages with different product . Apple not forget to make a different between gender or sex, for example they made MacBook Air for female and made MacBook Bro for male, and also in colors they produce some laptop’s covers with pink color to target girls or female . Apple produce different products to different age and life – cycle groups . Apple company not forget to target income . they are produce a different products with different prices to be fit to any individual depend on his income , for xample there is I pod classic with 2000 pound and there is one with 3500 pound for I pod touch so any one can buy any thing from Apple depending on his income. Psychographic ( social class and life stile or personality) If we divide the market to class A – B – C , Apple target one or two from this segments . Apple will target the class A , because they provide a high quality and good products with high cost so the cla ss A is the more segment will use apple’s products after that class B a few of them will use apple’s products . Behavior ( User Status – User Rate – Loyalty – Benefit – Occasion ) User statue : apple market divide into ex-user , who use apple’s products from along time , and first –time user who is the first time to use apple products , and potential user and we have a regular apple user how is use apple a lot of times . User rate : apple market divide into light , medium and heavy product user of apple . Loyalty : divide on completely loyalty that is mean some one buy all brands form one company . or example, buy I phone I pod , I pad that is mean he buy all things he want form apple , he/she very loyalty to the company Some-what loyalty , buy two or three products from apple and them go to buy any thing form different brand , for example , some one buy I phone and I pod then he shift to buy Nokia and HTC. and we have finally no loyalty , who didn’t buy any thing form apple . Target Market : There are a lot types of market targeting (undifferen tiated – differentiated – concentrated – micro ) market , apple use differentiated market ( segmentation ) . It is produce different products to one or more segment (class A and a few of class B) . Differentiation and positioning Competitive advantage : apple have a lot of competitors in it’s fields for example , Mobil phone there are a lot of competitor (Nokia – Samsung – HTC , Blackberry ) , in computers the biggest competitor is ( Microsoft ) in entertainment field there is ( Mp3,4) . so apple should to have an competitive advantage to be able to compete the other and should to have a unique feature in it’s product to be different . it should to have a good sales offer and this give it is to make a high profit and attract a lot of consumers . Apple now a days try to produce a products with a low prices to attract more and more and gain a more profit , so it can compete all competitor . Position strategy : Apple should to know the consumer the place of there products and where they sell it’s product . they are make perceptions of consumer about place . next step they try to give him a good impressions about products and serves and features , the third step is feeling , to give the consumer the feeling to buy the product of apple and give him the special feeling this product is the best one between the other product in market Market Share of the company : Apple in Cell phones ( I phone ) A the chart show to us the I Phone is not the market leader in cell phones only 13% of the market ,Nokia 20% and Samsung 31%,so Blackberry is the market leader. Questionnaire: Gender : Male†¦Ã¢â‚¬ ¦. Female†¦Ã¢â‚¬ ¦.. Age: *18-20†¦Ã¢â‚¬ ¦ *21-30†¦Ã¢â‚¬ ¦. *40 and above†¦Ã¢â‚¬ ¦. 1) Did you hear about Apple I phone 5 ? Yes No 2) Can you remember the ad ,? Yes No 3) Where did you see or hear about the ad? a. Internet b. friend c. Magazine d. billboard e. Conference -other, please specify†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ) How you think about Apple I phone 4 ads and campaign? 5) Did you purchase the I phone 5 after watching the AD? Yes No Evaluation of product in cutomers,s eyes: First of all, these questionnaire was distributed on 38 students in MSA university ,20 of them was females and 18 was males aging from 18 to 22 years old In first question, when we ask people about do they hear about the I phone 5 ad ? about 75 % of target audience answers by yes, that they hear about I phone 5 ad Most of students answer by yes said that they already have I phone products so the company itself send them direct mail to them to know about product ,others said that they know about I phone from their friend whom they attend an event for company. In second question, when we ask about do the ad was memorable or not? About 20% of audience cannot remember it but majority do remember it The 80% students who are member the Ad ,they said they remember it as it was very simple ,also it looks with dark background that reflects the highly selective style. In third question, when we ask where did you see the ad ? Most of people see it on the internet whether face book or twitter, others access the apple website itself, other people answers by they know about the AD from their friends as Apple has positive word of mouth and company itself depend highly on the positive WOM, very rare people answers by they know about it from conference. In question four, asking about the opinion of customers in the campaign of apple I phone 5, people said that it is creative, unique, also some people really like the usage of white and black colors, people said that this is normal as we always expect the best from Apple. In the last question, people answer by yes that they purchase the I phone 5 after the ad about 65% bought it as they see it high technology and satisfy all their needs Expert interview with company: We made an interview with Mr. Samir Galal the general sales manager in Apple company-Egypt asking him about the tools of IMC they used, the budget, also about Apple opinion in using celebrities, as well as ask them also about who are their competitors. 1) How do you distribute the budget on IMC tools? Mr. Samir galal tell us that they use the internet and public relation the most tools they use as they have a website from the best websites in the world as they do a lot of updates to their website and put all their new products on it. According to the budget assigned to the internet they pay about 5 millions on these tool every 6 months ,however for the public relation tool, they pay about 600 thousands Egyptian pound every 6 months, they use interviews ,conferences as a tools of PR . As well as ,they use direct marketing by using mails ,if there is any problem facing customer ,they use skype for direct interaction. 2) Which tools from IMC are the most effective tools working with Apple? He tell us that direct marketing and public relation tools are most effective as they are most targeted tools as Apple targeting only A class ,however if they make a TV Ads it will be useless and high costs without return as mass market will view it however they are not targeted so direct marketing and public relation are the most selective tools that goes forward for the targeted customers. ) Do you use celebrities at promoting for your product? Mr. samir answers that they don’t use any celebrities as they don’t need as Apple Word of mouth is already positive so why they will think of using celebrities and they already have a positive brand image and the brand is already highly positioned in the customer’s mind, but Apple do care a lot for their customers as they take their contact information so to make a conference inviting customers to show them the new products ,new technology. 4)who are apple main competitors in all product segments? In computer segment ,he said that Microsoft operating system is the main competitor as it has high quality but with low prices, however in mobiles ,Nokia consider high competitor as they copy everything from Apple and with moderate prices lower than Apple so a lots of people can afford it for example when Apple launch the touch option Nokia launch the same touch option with lower prices than Apple, also Nokia is targeting the mass market so they make intensive distribution but Apple has only few stores as they have a problem in distribution . 5) What is the SWOT analysis of the Apple company ? Strengths : apple OSX ( operating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value. Weakness : The company has not cover the market and not has a perfect distribution . the company can’t cover the hole market , in this case , the bad distribution lead to a lot of loses tothe company and can’t help it to chive its profit and not give it the ability to make good sales to its product. other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem . Opportunity : Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system. A version of Apple’s iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple. Threats : The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position. The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products IMC Tools that Apple uses Advertising:- In fact Apple Company uses advertising a lot but not too often mainly it uses product placement, most movies of mission impossible can be said that it was sponsored by apple all actors were using laptops, I pad and I phone apple. They succeeded by doing this a lot because mission impossible is one of the most seen movies worldwide, 50% of the pie chart. Public relations:- Most of the time consumers would like to know what you are selling in your company if it’s easy to use or so complicated if it’s going to help them or not, apple communicated directly with its customers with only two simple words that changed their minds upside down and be interested more in trying new products†¦. â€Å"Think Different† apple earned customers trust and acceptance only by these words because it did change their way of thinking when purchasing a product, 30% of the pie chart is public relations. Internet:- The website of apple that apple provide flow mutual benefits and information with the company and its customers, the company benefits from understanding its target market more can be able to know their needs and wants and what they usually ask and look for on their websites, how can they help them in order to spread word of mouth as well, according to customers they can know everything about the product they are searching for details and prices and feel the difference between apple, Dell and Samsung, 50%of the pie chart is internet. Direct Marketing:- Customer service of apple is always available to their customers over the internet, they communicate directly with each other through internet if there are any complaints or anything that needs an explanation they will answer them immediately, in direct marketing apple uses only the internet to interact directly with its customers, 50% of the pie chart is direct marketing. Personal selling:- Apple products is not in a need of persuading or convincing their customers to buy them as they are most qualified with its applications and software, the huge campaign of apple made people talking about apple most of the time when it comes to technology best features as apple also can tailor specific shapes and orders depend on individual needs, also the flexibility in apple stores between buyers and sellers allow for more profits and target marketing, best prospects which is known as â€Å"creme de la creme† are niche markets apple make huge efforts with them to have them more for long periods of time as they are very loyal and extremely profitable, 150% of pie chart is personal selling. Sales promotion: In fact due to the perfect image of apple they feel that if they added any sales promotion to their IMC programs they will lose their picture in consumer minds, as its considered to be more luxury one of the most expensive equipments, they can see that although they are expensive there are a huge demand on their products and they see that there is no need to make sales promotion because they are not targeting the whole segments, they know exactly their target audience and can satisfy them more than any other companies also exceeding their specific details that vary from one person to another so that they feel delighted and special and will not think of shifting to another brand of technology equipments. Recommendations for IMC tools that apple can use it for better reach and sales: Advertising:- Apple doesn’t need to advertise much as it is already grabbing large segments of customers and when doing product placement every now and then it’s very important to do it but the problem here is increasing the percentage of demand by more advertising not just through product placement, it would be better if they increased the billboards around to remind people about their products and keep themselves in consumers mind for example if they added more billboards on way of malls were there are many electronic stores if someone was thinking to purchase specific type of laptop and find apple billboards they will shift to it and it will grab their attention more. Public relations:- Apple doesn’t concentrate much on public relations as it fails a lot to make any event or to sponsor more events for example north coast events or charity events they don’t share in anything of it which can allow the press to make negative image in consumer minds about apple that would affect the publicity as well so it’s better to think more about taking care of their image because the image of the company can drag you down or pull you up also it will add public value. Internet:- According to the internet apple focuses in it a lot and put aside the idea that internet is not a mass medium and fails to reach all segments and niche markets orders only the tailored products but other half of the segment have the ability to buy apple products so apple shouldn’t focuses much on internet as not all its customers have an access to the internet. Direct marketing:- Only direct selling is available with apple its better if they add catalogs and send it to their customers and their customers would give them the telephone number of their friends and family to contact them telemarketing also send them the same catalogs to see more categories of apple products, that would make apple more spread, dominant an unique in the market. Personal Selling:- Apple is not in need to increase its personal selling because it is perfect on it but it’s extremely expensive and it’s so difficult to tailor products and deliver it to customers with the same consistency each time, its more applicable make things more reliable and equal so that if they keep doing this and once something happened by not delivering the needed tailored product they will fail and in 1 minute the customer perception of apple will change totally also I depends on every customer privileges. Sales promotion: Apple is one of the multinational companies that if they made any sales promotion they would gain new customers but loses the old ones as it is not preferred to do it because it will hesitate their image in the market because its known that apple is for special segment and sales promotion wouldn’t add anything new simply it will be switching segments they will gain part and lose the other part and according to profit it will decrease badly and the company will keep losing and will suffer a lot in order to get its image and old customers back. General Recommendations:- Its more applicable that apple make all tools work together in harmony so that to be differentiated more from any other companies and keep the uniqness of its products but still keeping themselves away of sales promotion, as it’s known the benefits of IMC tools when they all work with each other it will save time, money and stress, also will boost them up to profit, finally it will have competitive advanta ges like no other company. How to cite Apple, Papers